Case Study

SiteMinder drives 180% revenue boost for 眷村 Guest House 1954 in Taipei

Zidane Doshi

SiteMinder · 六月 17, 2025

The 79 Hospitality Management Group (79HMG)’s 眷村 Guest House 1954, located in Taiwan’s historic Sanchong Air Force Military Dependents’ Village, offers a stay that is genuinely one-of-a-kind and resembles entering a living memory. This boutique guest house is a hidden gem for families, couples, and single travelers looking for a slower, more soulful experience because of its carefully preserved architecture and worn exteriors, which combine nostalgic ambiance with thoughtful modern comfort. Just a year after it opened, 眷村 Guest House 1954 has already become well-known for its unique idea. The establishment is a part of 79HMG’s new hospitality brand, the “79 Military Village Revival Guesthouse Series,” which aims to connect Taiwan’s rich local history with tourism. The completely non-smoking guest house offers free WiFi, outdoor seating areas, shared restrooms, and air-conditioned rooms. Additionally, some rooms have private balconies, which are ideal for taking in the tranquil surroundings. In keeping with its goal of creating genuine, memorable travel experiences, the hotel offers a paid airport shuttle service and promotes outdoor exploration. Every element of 眷村 Guest House 1954 has been carefully chosen to provide more than just lodging. The motto that guides their hospitality philosophy is “Stay in history, discover a story,” which invites visitors to engage, pause, and feel a part of Taiwan’s living past.

Why it matters: As the hotel grew and started to serve a wider range of tourists, including families, couples, and leisure travelers, internal procedures started to lag. It was challenging to control room availability across platforms. Rate updates took a lot of time and were done manually. Bookings and the team’s capacity for rapid response were both impacted by system synchronisation delays.

The team eventually looked beyond their current configuration in order to find a solution that fit with their MEMO-driven approach to hospitality, as the need for centralised control and streamlined operations grew.

Top 3 Core Objectives: Chao aims to make a significant change towards a more intelligent and effective hotel management. Where it could improve overall operational effectiveness and expedite daily procedures.

Real-time synchronisation: Synchronise room rates and availability across multiple platforms.
Increase revenue and visibility: Feature property on international metasearch platforms like Google Hotel Ads, Trivago, and TripAdvisor.
Data-driven decision-making: Maximise data to focus on pricing strategy and revenue optimisation.

"Using the right distribution and the MEMO theory leads to faster and easier goal achievement."

Roy Chao

CEO

👍 CEO Roy Chao said that following the hotel’s adoption of SiteMinder’s DemandPlus solution, which increased their visibility on international metasearch engines like Google, Trivago, and Tripadvisor, their growth continued.:

"Using the right distribution and the MEMO theory leads to faster and easier goal achievement."

⚖️ The selection process: During their research process, Roy Chao evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

CEO Roy Chao said, about their decision: "I can do more things in less time. I’ve seen an increase in direct bookings, reduced errors, and overall, it’s made my job more enjoyable"

📈 The results: Chao experienced improvements in operational efficiency, increased revenue, and the ability to expand into new markets seamlessly. These advancements have enabled the group to focus more on scaling their business effectively.

In the last two months alone, revenue has increased by over 180% and even more than 500%. The benefits were immediate and evident, with more bookings coming from direct and international sources and less time spent on manual updates.
Previously, most bookings came from local travellers. Since the switch, Chao has seen a substantial increase in international reservations.
The team successfully synchronised room rates and availability across all platforms in real-time by utilising SiteMinder’s Channel Manager. The risk of human error was greatly decreased by this degree of automation, which also enabled the hotel to react swiftly to consumer demand.