How BTH Hotels transformed its guest acquisition and increased revenue by 56% with SiteMinder’s platform

REVENUE MANAGEMENT

BTH Hotels is a boutique brand with a disruptive and contemporary concept located in San Borja, Lima, Peru. With a modern, bohemian and youthful approach, BTH stands out for its focus on design, art, and sensory experiences, offering guests a space where creativity meets comfort. Guests choose BTH because they find an authentic and unique experience, where every detail is designed for those who value the different and the genuine.

Why it matters: Before implementing SiteMinder’s platform, BTH Hotels faced a common yet critical challenge in the hospitality industry: manually updating inventories and rates across each connected booking channel.

With plans to expand to new locations, the hotel needed to find ways to unlock business growth and manage operations efficiently.

Top 3 Core Objectives: BTH needs a solution to simplify daily management and enable scalable operations.

Eliminate manual tasks: Reduce time-consuming task and margin error across channels updates.
Enable data-driven revenue decisions: Access to real-time performance metrics.
Support scalable expansion plans: Build foundation for multi-property growth.

Innovators Mentioned

BTH Hotel

SiteMinder

Ricardo Munives

Reservations & Revenue Manager

BTH Hotel

"Without a doubt, the Insights tool is our favourite feature. It allows us to visualise performance in real time and make better-informed decisions about rates and strategies."

Ricardo Munives

Reservations & Revenue Manager

👍 Reservations & Revenue Manager Ricardo Munives said that It’s a practical, straightforward guide to managing revenue with greater accuracy.:

"Without a doubt, the Insights tool is our favourite feature. It allows us to visualise performance in real time and make better-informed decisions about rates and strategies."

⚖️ The selection process: During their research process, Ricardo Munives evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Reservations & Revenue Manager Ricardo Munives said, about their decision: "We needed to centralise our room distribution and simplify daily channel management. Before, we updated inventories and rates manually on each platform, which was time-consuming and increased the margin of error."

📈 The results: With a solid technological foundation and optimised processes, BTH Hotels is now perfectly positioned for expansion into new locations, maintaining its unique value proposition and focus on offering authentic, distinctive experiences in Lima’s competitive hotel market.

The hotel recorded an increase in generated roomnights of over 60% and a 56% rise in revenue.
Its seamless PMS integration also created a fully synchronised workflow, with two-way data sharing.
The team now spends considerably less time on repetitive manual tasks, allowing them to focus on what truly matters: delivering exceptional guest experiences and developing growth strategies.