Case Study

Grün Resorts Bali relies on SiteMinder to support rapid growth

Zidane Doshi

SiteMinder · 9月 30, 2024

When guests think of a ‘Bali Getaway’, there’s a good chance that peace, tranquillity, and a harmonious relationship with nature come to mind. Grün Resorts delivers this serene experience in spades, offering guests a chance to unwind in the heart of Bali. As a boutique hospitality brand, Grün Resorts offers unforgettable holiday experiences at its properties in Uluwatu, Canggu, Canggu Garden, and Ubud. Whether it’s stunning private pools, tree house units, or mountain views, guests at every location will have a trip to remember in accommodation that perfectly blends comfort with the surroundings of nature.

Why it matters: Managing multiple properties brings numerous operational challenges and a potentially overwhelming workload. Grün Resorts needed a solution that could centralise booking management and automate distribution across platforms.

The need for quick integration and to avoid overbookings as the number of rooms, and volume of reservations, increased.

Top 3 Core Objectives: Looking for a single unified platform that incorporates a whole range of powerful features that delivers hoteliers both control over their business and easy ways to maximise revenue.

Increase visibility and bookings: Access to the biggest network of online booking channels in the industry.
User-friendly software: Boost direct bookings on the website, metasearch sites such as Google, and social media.
Data Insights: Provide key snapshots of the local market, competitors, and helping to produce booking performance and pace reports.

"The Channel Manager has been invaluable as we expanded from three to 11 channels. It made the process seamless."

M. Aidil Risyad

Performance Marketing Analyst

👍 Performance Marketing Analyst M. Aidil Risyad said that Hoteliers have access to the biggest network of online booking channels in the industry, increasing reach, visibility, and bookings:

"The Channel Manager has been invaluable as we expanded from three to 11 channels. It made the process seamless."

⚖️ The selection process: During their research process, M. Aidil Risyad evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Performance Marketing Analyst M. Aidil Risyad said, about their decision: "Integration with external vendors was challenging, but after setting up the promo code on the booking engine, room allocation became much simpler."

📈 The results: Grün Resorts saw a boost in global visibility, leading to increased bookings, while the streamlined operations and direct booking enhancements contributed to higher revenue and improved efficiency.

The inventory is managed automatically in real-time, meaning the risk of overbookings is significantly reduced.
It's easy to set up promotions, upsell, and connect with guests to create a stronger relationship.
Enables for faster, more informed, pricing decisions that allows the brand to maximise revenue at all times.