Case Study

Hanging Gardens of Bali maximises sales and improves channel management with SiteMinder

Christopher Antoni

SiteMinder · 1月 03, 2024

Hanging Gardens of Bali is a luxury hotel nestled amidst Bali’s vast jungle landscape. Located in the northern part of Ubud, Payangan is a village based in the middle of the Island of the Gods. The accommodation, with more than 17 years in operation, is one of the most sought-after places worldwide, and has held the title of “World’s First Seven Star Boutique Hotel”. Just like all the very best hotels around the world, The Hanging Gardens of Bali is intent on prioritising guest experience. To establish this, Hanging Gardens of Bali never fails to align their goals with staff on duty, and constantly conducts training to ensure the quality of guest experience never wavers.

Why it matters: Apart from providing the best service possible, hotels must not neglect the need to maximise their sales channels to boost revenue. Unfortunately this practice was difficult to achieve for Hanging Gardens of Bali. The team was struggling to widen visibility via online channels with their previous technology solution.

Fortunately, SiteMinder was able to change this. Besral Sitorus, Cluster Revenue Manager of the hotel, expressed his satisfaction after relying on SiteMinder, saying SiteMinder’s ubiquitous and real-time connectivity allows him to work effectively.

Top 3 Core Objectives: The Hanging Gardens of Bali is in search of a user-friendly solution that will empower them to optimise their online presence.

Maximise online visibility: The property sought the best channel manager which has the most connected and stable channels, which is SiteMinder.
User-friendly platform: SiteMinder’s platform is easy-to-use, enabling the team to work faster and simpler.

"SiteMinder has a LOT of connections, which makes it easier for us to connect with valuable channels. Because of this connectivity, we’re able to work faster and more effectively."

Besral Sitorus

Cluster Revenue Manager

👍 Cluster Revenue Manager Besral Sitorus said that Hanging Gardens of Bali is able to connect with valuable channels due to SiteMinder’s massive connectivity.:

"SiteMinder has a LOT of connections, which makes it easier for us to connect with valuable channels. Because of this connectivity, we’re able to work faster and more effectively."

⚖️ The selection process: During their research process, Besral Sitorus evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Cluster Revenue Manager Besral Sitorus said, about their decision: "After utilising the key features, I can enjoy the freedom to accomplish more tasks in less time, reduce the chance of overbooking, and increase revenue – making my everyday life simpler and more enjoyable."

📈 The results: SiteMinder enables the Hanging Gardens of Bali to operate with improved efficiency, mitigate the chances of overbooking, and boost the Average Daily Rate.

The platform makes it possible for Besral to accomplish more tasks in less time.
The overbooking risk is reduced.
SiteMinder allows the property to improve yield management, resulting in an increased average daily rate.