Case Study

Hotel Graf Bentinck increases efficiency up to 70% with SiteMinder

Jessica Mora

SiteMinder · 12月 13, 2023

Hotel Graf Bentinck is a beautfiul property located strategically in Nordseebad Dangast with 42 comfortable rooms, all decorated in Frisian style. The charming atmosphere in this family-run property also has guests return. Before using SiteMinder, the team at Hotel Graf Bentinck manually managed all its online channels – including updating rates and availabilities.

Why it matters: Jan Wichmann, owner and property manager found a way from organizing their online distribution manually to working efficiently with the help of SiteMinder and managed to keep up an impressive surge in direct bookings.

“We’ve spent a lot of time on this (manual work), and it was very stressful. It is also a very error prone process that can easily lead to double bookings and overbookings,” Jan recalled.

Top 3 Core Objectives: Hotel Graf Bentinck has found an user-friendly solution to reduce manual work in managing online distribution and driving more direct bookings.

Reducing manual work: SiteMinder’s channel manager allows Hotel Graf Bentinck to update room rates and availability online easily. Adding more channels is also uncomplicated.
Driving more direct bookings: By using the booking engine and Demand Plus, the property is able to be discovered online and drive more direct bookings with no commission.
Easy setup and support: Setting up SiteMinder is easy, the team can learn the platform in a quick time. The customer support is also reliable.

"We can’t imagine working without the channel manager now. It’s an enormous help for the entire team. We’re saving up to 70% of time by reducing the manual effort alone. We have also connected another OTA as it’s no extra effort and helps us with our overall reach."

Jan Wichmann

Owner and property manager

👍 Owner and property manager Jan Wichmann said that SiteMinder’s channel manager helps the team to work efficiently in managing and optimizing online distribution.:

"We can’t imagine working without the channel manager now. It’s an enormous help for the entire team. We’re saving up to 70% of time by reducing the manual effort alone. We have also connected another OTA as it’s no extra effort and helps us with our overall reach."

⚖️ The selection process: During their research process, Jan Wichmann evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Owner and property manager Jan Wichmann said, about their decision: "We’re getting more bookings since using SiteMinder. As an added bonus, more than half of those are coming in via our own website."

📈 The results: SiteMinder empowers Hotel Graf Bentinck to reduce manual work in managing online distribution and getting more direct bookings.

The channel manager allows the property to save up to 70% of time by reducing the manual effort in managing online distribution.
The property receives more bookings by using SiteMinder, with more than half of those coming from their own website.
SiteMinder’s Demand Plus allows Hotel Graf Bentick to be more discovered on metasearch and attract guests to book directly.