Case Study

Lloyd’s Inn Bali finds seamless integration and rate parity thanks to SiteMinder

Ereena Rosli

SiteMinder · 7月 18, 2024

Located in Double Six Seminyak, Lloyd’s Inn Bali is a hidden oasis that combines modern architecture with the natural beauty Bali has to offer. Up and running since 2018, the property offers a relaxing experience away from the hustle and bustle of the big city. With the beach only 300m away, and easy access to various shops and restaurants, Lloyd’s Inn Bali provides guests with the luxury of convenience.

Why it matters: Hosting 101 rooms with 12 room types, the hotel generally welcomes international guests from various countries such as Australia, Singapore, Malaysia and China. Each room type has a different theme, aiming to uniquely depict a connection with the environment.

With a number of facilities such as a swimming pool, spa, restaurant, and WiFi available to access in all public areas, guests will never be short of enjoyable experiences.

Top 3 Core Objectives: With Lloyd’s Inn being connected to 10 different online travel agents (OTA), it became a major problem because of the many types and number of rooms that Lloyd’s Inn Bali displayed.

Real-time inventory management: Eliminate the negative impact of price discrepancy across various channels which can cause a reduction in bookings, ultimately lowering the revenue potential of the business.
Seamless integration with OTAs: Increase direct bookings without encountering overbooking issues.

"Currently, direct bookings are in the top three booking channels for Lloyd’s, said Anita. Compared to competitors, SiteMinder’s booking engine is the easiest to set up and use"

Anita Dewi

E-commerce & Sales Executive

👍 E-commerce & Sales Executive Anita Dewi said that SiteMinder’s booking engine has also aided the property in developing their own website to boost direct reservations:

"Currently, direct bookings are in the top three booking channels for Lloyd’s, said Anita. Compared to competitors, SiteMinder’s booking engine is the easiest to set up and use"

⚖️ The selection process: During their research process, Anita Dewi evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

E-commerce & Sales Executive Anita Dewi said, about their decision: "SiteMinder’s channel manager allows us to simply set room rates automatically and easily on each OTA"

📈 The results: Lloyd’s Inn Bali now has efficiently manage OTA integrations, prevent overbookings, and enhance direct reservations through their website with SiteMinder.

Lloyd’s Inn Bali faithfully uses two features of SiteMinder’s leading platform, the channel manager and booking engine. Thanks to the channel manager’s real-time and automatic inventory management, Anita stated that issues related to price differences between each OTA were quickly resolved.
Streamlined integration with OTAs.
SiteMinder Mobile App helps Anita monitor Lloyd's inn Bali operations “I don’t need to log in to my desktop when I’m not in the office. That way I can adjust the price and availability of rooms from anywhere” she concluded.