Case Study

Snö Hotels increases room nights by 40% with integrated technology

Zidane Doshi

SiteMinder · 12月 16, 2025

Snö Hotels, founded in 2017, currently manages 15 establishments with 970 rooms and 92 apartments distributed throughout the most beautiful valleys of the Pyrenees and Galicia. Among its properties are the Hotel and Apartments Snö Mont Romies in Salardú, the Snö Hotel Aragón Hills in Formigal, and the Hotel Pazo O Rial in Vilagarcía de Arousa. The chain specialises in mountain and snow tourism, with marked seasonality that requires maximum operational agility, maintaining an average rate of €110 and 57% occupancy during the season.

Why it matters: When Ana Sánchez joined Snö Hotels as Revenue Manager over five years ago, she encountered an exciting challenge; helping to build a hotel chain from scratch that specialised in snow and mountain destinations – using the right technology from day one.

“We had seen in other hotels the problems that arise from not having the right tools: manual availability updates, lack of communication between systems, overbookings… We knew we needed a solid technological infrastructure from the beginning,” Ana explains.

Top 3 Core Objectives: Snö Hotels aims to have a smooth Channel Manager and PMS integegration as its crucial for seasonal hotels.

Multi-property functionality: Connect all properties and eliminate over bookings.
Automate repetitive administrative tasks: Ability to focus more time on strategy.
Seamless PMS integration: Create unified workflow across all systems.

"This direct channel growth not only improves our margins but allows us a closer relationship with our customers. Currently, the direct channel represents nearly 30% of the chain’s total reservations."

Ana Sánchez

Revenue Manager

👍 Revenue Manager Ana Sánchez said that the direct channel experienced spectacular growth:

"This direct channel growth not only improves our margins but allows us a closer relationship with our customers. Currently, the direct channel represents nearly 30% of the chain’s total reservations."

⚖️ The selection process: During their research process, Ana Sánchez evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Revenue Manager Ana Sánchez said, about their decision: "We’ve been able to manage our growth without needing to proportionally increase administrative staff. This allows us to invest in what really makes a difference: the guest experience and training our team in customer service."

📈 The results: Snö Hotels increased room nights, grew direct bookings, cut OTA dependency, and streamlined operations.

While the sector average maintains a 70-80% dependency on traditional OTAs, Snö Hotels has managed to reduce it to 50%.
The direct channel experienced spectacular growth: from 8.42% to 10.5% of total reservations in just one year, representing a 40% increase in room nights.
The chain manages its 15 establishments and 2,500 beds with a remarkably reduced team, has virtually eliminated overbooking problems, and has freed its staff from repetitive administrative tasks.