Case Study

Town Hotel optimises online distribution and efficiency with SiteMinder

Christopher Antoni

SiteMinder · 1月 03, 2024

Town Hotel Wiesbaden in Germany is within walking distance from the Hessian State Theatre and countless thermal spas. With only 24 rooms, it is one of the few family-owned hotels in town that has earned a reputation for personal and attentive service. SiteMinder spoke to owner Matthias Gerber and his son Tom, who told us about how the platform has improved their day-to-day business and even helped them to increase their online sales.

Why it matters: When the travel industry came to an abrupt halt during the pandemic, Matthias and Tom used the break to implement new systems, including a cloud-based PMS and SiteMinder’s channel manager.

They used to manually manage their profiles and rates across different OTAs and our website, which took up an enormous amount of time. Now these processes have become a lot more efficient at Town Hotel due to the integration of SiteMinder and the PMS.

Top 3 Core Objectives: By using SiteMinder, Town Hotel Wiesbaden is able to perform more efficient processes, implement dynamic online distribution, and receive strong customer support.

More efficient process: The integration between SiteMinder and the PMS means that reservation data is updated automatically and in real-time. At the same time, availability is adjusted across all channels, which reduces the risk of overbookings.
Dynamic online distribution: Town Hotel is now able to connect to more distribution channels with less work. They are also able to effectively utilize dynamic rate design.
Strong customer support: The property experienced a great onboarding session to kick-off the platform and friendly customer support.

"In the past our team only had enough time to actively manage a limited number of booking channels. Thanks to the channel manager feature, we can connect to more channels while putting in less work. As a result, our online bookings rose by about 10%."

Matthias Gerber

Owner

👍 Owner Matthias Gerber said that Town Hotel Wiesbaden is able to maximize their online distribution with no hassle and increase their online bookings.:

"In the past our team only had enough time to actively manage a limited number of booking channels. Thanks to the channel manager feature, we can connect to more channels while putting in less work. As a result, our online bookings rose by about 10%."

⚖️ The selection process: During their research process, Matthias Gerber evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Owner Matthias Gerber said, about their decision: "We save two hours a day using SiteMinder. This is an enormous relief, particularly because we’ve been working with a smaller team since the pandemic."

📈 The results: By using SiteMinder, Town Hotel Wiesbaden is able to save more time, connect to more channels, and adjust their dynamic rate.

The property is able to save two hours a day and work effectively in a smaller team by using SiteMinder.
Town Hotel Wiesbaden now can connect to more channels while putting in less work and increase their online bookings by about 10%.
The property is able to respond to dynamic rate changes as needed in real-time across channels.