Case Study

SiteMinder fuels online booking growth and operational peace of mind for Wapa di Ume

Zidane Doshi

SiteMinder · 10月 31, 2024

Wapa di Ume, originally established as a family residence in Ubud in 1993 with just four units, has undergone significant growth over the years. In 1996, the property expanded to 18 rooms and joined a local hotel chain under the name Waka di Ume. By 2012, Wapa di Ume had decided to become an independent hotel, undergoing major renovations and adding 15 more rooms, bringing the total to 33 rooms. The resort’s philosophy and architecture is deeply rooted in the Balinese concept of Tri Hita Karana, which emphasises the three fundamental relationships: between humans and nature, among fellow humans, and with God. Over 60% of the property’s land is preserved as gardens, creating harmony between the buildings and the natural environment. Wapa di Ume actively supports the local community, hosting cultural dinners where children from nearby villages perform traditional Balinese dances, with a portion of the proceeds donated to local foundations. The resort also prioritises hiring staff from the local community, further strengthening its connection to the region. To provide guests with the ultimate comfort, Wapa di Ume offers a range of facilities, including six room types such as lanai, suites, and pool villas, as well as a gym, two swimming pools, a restaurant, and a complimentary shuttle service for guests wishing to explore Ubud. With its harmonious blend of nature and culture, Wapa di Ume offers guests a tranquil and authentic experience in the heart of Ubud.

Why it matters: Before adopting SiteMinder in 2015, Wapa di Ume faced significant day-to-day challenges in managing room rates.

It was clear to the team that they needed to find a better way of distributing and managing the property’s inventory.

Top 3 Core Objectives: Finding a better way of distributing and managing the property’s inventory.

User-friendly interface: Manage channels easier and efficiently.
Increase channel connectivity: Connect to more than 30 channels.
Reduce overbookings: Control room availability or closures on certain channels automatically.

"In the first year, the proportion of online bookings increased dramatically, from just 30% to 60%. Direct bookings also rose by 10% compared to the previous year."

I Gede Nusantara

Assistant Director of Sales

👍 Assistant Director of Sales I Gede Nusantara said that Wapa di Ume has seen a significant increase in revenue:

"In the first year, the proportion of online bookings increased dramatically, from just 30% to 60%. Direct bookings also rose by 10% compared to the previous year."

⚖️ The selection process: During their research process, I Gede Nusantara evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Assistant Director of Sales I Gede Nusantara said, about their decision: "Wapa di Ume was only connected to five online channels. But after switching to SiteMinder, we now work with more than 30 channels which has broaden its market reach."

📈 The results: Since implementing SiteMinder, Wapa di Ume has seen significant positive outcomes.

Increased in online bookings.
Improved in direct bookings.
SiteMinder has not only streamlined Wapa di Ume’s channel management process but has also enhanced operational efficiency and boosted overall bookings.