Best year ever: Devonfield Inn's experience with ThinkReservations

REVENUE MANAGEMENT

Devonfield Inn, a historic 15-room bed and breakfast in Lee, Massachusetts, has continued to improve its operations and guest experience by leveraging ThinkReservations. In 2024, the property achieved its best year ever, with an 11% revenue increase driven by leveraging the ThinkReservations platform

Why it matters: As hands-on innkeepers managing a 24/7 business, Devonfield Inn’s owners faced challenges balancing personal and professional life while maintaining exceptional service. Manual processes limited efficiency and hindered revenue optimization.

ThinkReservations provided a comprehensive solution to automate operations, optimize pricing through AI-powered tools, and improve guest communication. This allowed the property to boost revenue, maximize occupancy year-round, and deliver personalized guest experiences without overwhelming the team.

Top 3 Core Objectives: Devonfield Inn sought to modernize its operations and maximize its revenue potential while maintaining the high level of personalized service that guests expect from a boutique property

Streamline Operations: Devonfield Inn aimed to replace manual processes with an automated system to improve efficiency. ThinkReservations’ user-friendly platform allowed for seamless online bookings, integrated channel management, and centralized task management.
Optimize Pricing Strategies: The property sought to increase revenue by leveraging AI-powered revenue management tools. These tools enabled dynamic pricing adjustments based on demand trends, improving ADR and maximizing profitability without sacrificing occupancy.
Enhance Guest Satisfaction: To deliver exceptional service, Devonfield Inn needed a system that captured guest preferences and facilitated real-time communication. ThinkMessenger allowed for personalized pre-arrival messaging and prompt responses during stays, enhancing the overall guest experience.

Innovators Mentioned

Devonfield Inn

ThinkReservations

Doug Bagnasco

Co-Owner

Devonfield Inn

"2024 has been fantastic for us. We're actually having our best year ever, and we feel very blessed"

Doug Bagnasco

Co-Owner

👍 Co-Owner Doug Bagnasco said that On Business Success in 2024:

"2024 has been fantastic for us. We're actually having our best year ever, and we feel very blessed"

⚖️ The selection process: During their research process, Doug Bagnasco evaluated ThinkReservations's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that ThinkReservations was the best fit solution:

Co-Owner Doug Bagnasco said, about their decision: "I love ThinkReservations because it makes my life a lot easier... ThinkReservations has helped us book more reservations, increase our rates, so we have a better ADR, higher occupancy, and we don't have to do the work"

📈 The results: Devonfield Inn experienced record-breaking success in 2024 with improved efficiency, optimized pricing strategies, and enhanced guest satisfaction leading to an 11% revenue growth.

Increased Revenue: AI-driven pricing strategies led to better rate optimization, resulting in higher ADR and increased revenue during both peak and shoulder seasons.
Streamlined Operations: Automated booking processes reduced manual work while integrated channel management ensured real-time synchronization across platforms, minimizing errors and maximizing occupancy.
Enhanced Guest Experience: ThinkMessenger enabled personalized communication with guests before and during their stay, improving response times and ensuring all preferences were met seamlessly.

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