ROH vs. Sertifi by Flywire (Payments):
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The Decision

Choosing between ROH by ROH and Sertifi by Flywire for your hotel’s payments processing hinges on your operational needs and strategic priorities. Both platforms aim to streamline payment collection and improve cash flow, but they differ significantly in features, user experience, and market presence. ROH excels in automating hotel-specific financial workflows and boasts a larger recent review base, making it a compelling choice for most hoteliers.

Are you looking for a platform with a proven track record in hospitality-focused payment automation, or do you prioritize seamless integrations with payment security features? Let’s compare these two solutions head-to-head.

Is ROH or Sertifi Better for Hotels?

ROH offers an all-in-one platform tailored for hospitality, prioritizing automation of guest payments, invoicing, and cash flow management. Sertifi, on the other hand, is a versatile system emphasizing secure payment capture and electronic signatures, often used to facilitate deal closures. While both aim to optimize revenue, ROH focuses on streamlining operational payments, whereas Sertifi excels in revenue-generating transactions like deposits and contracts.

In terms of user feedback, ROH has more recent reviews (10 in the last 6 months) and a higher overall rating (100 HTR score) than Sertifi, which has no new reviews recently and a slightly lower score (94.14). Does your hotel need extensive automation in day-to-day payments, or are you looking mainly for secure deal and contract management? The choice depends on your core payment workflow.

ROH vs Sertifi: Which Should Your Hotel Choose?

If your hotel needs a comprehensive payments platform that automates invoicing, supports multiple payment types, and integrates with PMS systems, go with ROH. It’s particularly suited for properties that want to improve cash flow, recover outstanding invoices quickly, and reduce manual billing efforts.

If your team requires a secure, quick way to process deposits, handle contracts, and reduce administrative load, Sertifi is the better fit. Its strong emphasis on electronic signatures and fast payment capture makes it ideal for sales teams and revenue managers closing deals or managing client agreements.

Ultimately, choose ROH if operational efficiency and automation are priorities. Opt for Sertifi if securing deposits and managing agreements swiftly outweigh other considerations.

Is ROH or Sertifi Easier to Use?

ROH boasts a user satisfaction rating of 4.95/5 for ease of use, backed by consistent praise for its straightforward, intuitive interface. Support and onboarding are rated even higher at 4.92/5, with reviews emphasizing how quickly staff adapt and find it easy to navigate, reducing training time.

Sertifi’s ease of use is also high at 4.78/5, with many users highlighting its simple interface and quick onboarding. However, some comment on the interface feeling slightly outdated and note minor challenges in message navigation, especially when managing documents.

Edge: ROH.

Which Has Better Features: ROH or Sertifi?

ROH offers nine unique features, including payment splitting, partial capture, recurring payments, and acceptance of Apple Pay, Google Pay, and Diners Club—features that facilitate complex billing needs and diverse payment methods. Sertifi provides 10 unique features, including 3-D Secure payments, multi-currency settlements, and integrations with major card processors like Elavon and First Data.

Both offer 10 shared features like PCI compliance, payment scheduling, and secure payment links, but ROH’s added functionalities for installment plans and multiple card types give it an edge for hotels needing more payment flexibility. Sertifi’s strengths lie in its multi-currency and global payment options, beneficial for international clientele.

Edge: ROH.

Which Has Better Customer Support: ROH or Sertifi?

ROH’s support is rated at 4.97/5, with reviews praising its quick response times, helpful onboarding, and ongoing assistance—crucial for implementation and troubleshooting. Customers share that support staff go beyond expectations, making the transition smooth and stress-free.

Sertifi’s support scores 4.59/5, with users appreciating quick issue resolution but noting that its support could be more proactive. Some reviews mention occasional delays in addressing technical questions, which can hinder urgent workflows.

Edge: ROH.

Which Has More Integrations: ROH or Sertifi?

Sertifi has a broader integration ecosystem, with 7 verified partners, including major platforms like Salesforce, Infor, Amadeus, Stripe, and Opera. ROH’s single verified partner—Oracle Hospitality—limits its integration options but ensures a tight, specialized connection for hotel operations.

If your hotel relies heavily on multiple integrated systems, Sertifi’s wider partner network offers more flexibility. For properties seeking a more tailored, hospitality-specific integration with Oracle PMS, ROH provides a more seamless fit.

Edge: Sertifi.

Which Do Hoteliers Rate Higher: ROH or Sertifi?

ROH’s recent reviews and higher overall ratings (100 HTR score, 99% likelihood to recommend) indicate greater satisfaction, especially among larger or more complex properties. Its reviews often mention how it simplifies payment workflows, accelerates collections, and enhances operational efficiency.

Sertifi’s ratings are slightly lower at 94.14 HTR, with reviews focusing on ease of capturing deposits and managing contracts, but fewer recent reviews mean less current feedback. Larger hotel chains and properties prioritizing automation favor ROH’s higher ratings.

Edge: ROH.

How Much Do ROH and Sertifi Cost?

Both platforms are priced at a base rate of $100 per month, with no additional implementation, setup, or trial fees. This straightforward pricing model makes it easier to compare overall value but does not include detailed costs for advanced features or integrations, which might vary based on your hotel’s size and needs.

Given the identical pricing, your decision should focus on the value derived from features and support, where ROH’s higher satisfaction ratings suggest greater overall worth.

What Type of Hotel Should Use ROH?

• Hotels that need automated invoice processing and payment scheduling for high operational efficiency.
• Properties with complex billing needs, such as recurring payments or multiple payment types.
• Teams looking to improve cash flow and recover outstanding balances quickly.
• Hotels that want to reduce manual errors and streamline financial workflows.
• Properties seeking a user-friendly interface with high support quality and recent positive reviews.

Not ideal if your hotel relies solely on contract signing or deposit capture without detailed invoicing needs.

What Type of Hotel Should Use Sertifi?

• Hotels that prioritize quick deposits and contract management with eSignature capabilities.
• Properties with a high volume of international clients requiring multi-currency payment options.
• Teams that want to reduce administrative workload related to signing and payments.
• Hotels seeking secure, PCI-compliant transaction processing at a lower cost.
• Hotels that use platforms like Salesforce or Opera and need integrated workflows.

Not ideal if your hotel’s focus is on automating full-cycle payments or detailed invoice management for ongoing accounts receivable.

ROH vs Sertifi: The Bottom Line for Hotels

ROH stands out as the more reviewed, higher-rated, and recent solution, making it the preferred choice for most hotels seeking to automate and optimize their payment processes. Its stronger user feedback, especially regarding ease of use and support, indicates it better meets hospitality-specific needs.

Choose ROH if your hotel requires comprehensive payment automation, invoice management, and real-time reporting, especially if you want a platform with a proven track record and recent positive reviews. Sertifi is ideal if securing deposits, managing contracts, and multi-currency transactions are your primary concerns and your hotel benefits from multiple system integrations.

For most hotels looking for a reliable, user-friendly, and well-supported payments platform, ROH by ROH offers the better overall package.