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10 beste Gourmet Marketing alternatieven 2026

Hotel Metrics, the first of its kind, tracks customer behavior from the initial Interaction to booking, giving hotels unprecedented insights and a renewed perspective on marketing.

Hotel Metrics by Gourmet Marketing

Hotel Metrics is an advanced marketing analytics platform purpose-built for independent hotels. Developed by Gourmet Marketing, the tool offers hoteliers end-to-end visibility into the entire guest journey—from first website visit to final booking—empowering marketing teams with the insights needed to drive more direct reservations and improve campaign performance.

Unlike traditional analytics tools that silo data by channel, Hotel Metrics unifies multi-channel marketing activity into a single, easy-to-understand funnel view. It tracks user behavior across all touchpoints—including paid ads, email campaigns, website interactions, and booking engines—giving hotels a complete picture of how guests engage before they convert.

With this full-funnel transparency, Hotel Metrics helps hotels:

Identify drop-off points in the booking journey to reduce friction and increase conversion rates
Attribute bookings to the right channels, campaigns, and keywords with greater accuracy
Understand guest behavior patterns to inform smarter marketing decisions
Optimize marketing spend by focusing on initiatives that drive measurable ROI
Benchmark performance over time and spot trends across campaigns, seasons, or audience segments

By connecting the dots between marketing efforts and real revenue impact, Hotel Metrics enables hotels to move beyond guesswork and make data-driven decisions that grow direct bookings and profitability

Recommended by 1 hoteliers

10 Alternatives & Competitors to Gourmet Marketing

LaaSie.ai

Directe boekingshulpmiddelen

LaaSie stimuleert conversie en retentie door beloningen te personaliseren die direct bevredigend zijn (bijv. gratis Uber, VIP Experience, enz.). Met onze 3 belangrijkste AI-functies (personalisatie, optimalisatie en segmentatie), biedt onze aanbevelingsengine de optimale mix van incentives die passen bij de voorkeur van elke gebruiker. Als zodanig hebben we meer dan $ 500 miljoen aan directe boekingen gegenereerd.

Reviewers say compared to Gourmet Marketing, LaaSie.ai is

More features
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Director Of Revenue Management in New York (United States)

Complex Director of Revenue in Hayward (United States)

See all LaaSie.ai Reviews

Triptease

Directe boekingshulpmiddelen

Het Triptease Platform is gebouwd om hotels te helpen de controle over hun distributie terug te krijgen en hun directe inkomsten te vergroten. Het platform identificeert de meest waardevolle gasten van een hotel en werkt vervolgens gedurende het hele klanttraject - van acquisitie tot conversie - om ervoor te zorgen dat ze rechtstreeks bij het hotel boeken. Triptease: Aantrekken. Overzetten. Compete.Triptease is in 2015 mede opgericht door Charlie Osmond, Alasdair Snow en Alexandra Zubko en heeft kantoren in Londen, New York en Singapore.

Reviewers say compared to Gourmet Marketing, Triptease is

More features
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Director of Sales and Marketing in Agadir (Morocco)

Web & Communications Manager in Porto Ercole (Italy)

See all Triptease Reviews

Smart Host GmbH

Directe boekingshulpmiddelen

With the Smart Host offer manager, you can answer booking requests from your guests in an optimized way and in no time at all. By bundling all information in one place and responding directly to concerns and requests from there, you always maintain an overview. Smart communication for hoteliers and guests. Simple. Automated. Profitable.

Reviewers say compared to Gourmet Marketing, Smart Host GmbH is

More features
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
Fewer press mentions

RECENT HOTELIER RECOMMENDATIONS

Inhaberin

Direktion

See all Smart Host GmbH Reviews

WANT to compare top alternatives?

COMPARE TOP Gourmet Marketing ALTERNATIVES

Gourmet Marketing

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LaaSie.ai

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Triptease

Launch comparison

Userguest

Directe boekingshulpmiddelen

Userguest is een slimme tool die hotels helpt hun online inkomsten te vergroten door meer gebruikers om te zetten in gasten. Het maakt gebruik van technologie, marketingtools en geautomatiseerde gegevensanalyse om de UX van de website aan te passen en elke gebruiker te overtuigen het boekingsproces te voltooien. Onze functies matchen de boekingsintenties van uw websitegebruikers met de juiste boodschap, waardoor de kans op het genereren van een boeking groter wordt. Onze klanten zien een omzetstijging van ruim 30%.

Reviewers say compared to Gourmet Marketing, Userguest is

Better for: Extended Stay & Serviced Apartments
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Less features
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Sales Manager

See all Userguest Reviews

The Guestbook

Directe boekingshulpmiddelen

Vergroot de effectiviteit van uw directe boekingsinspanningen (& tools) met The Guestbook's Cash Rewards Suite. Er is een goede reden waarom Amazon, Apple, Target en de meeste grote creditcards contant geld hebben gekozen als de enige beloningsvaluta om bedrijfsresultaten te stimuleren: het is de nummer 1 voorkeur van consumenten en het zorgt voor een aanzienlijke incrementele winstgevendheid. The Guestbook, opgericht in 2013 door ervaren hoteliers, maakt gebruik van innovatieve technologieën en diepgaande ervaring in de horeca om onafhankelijke hoteliers te helpen het aantal directe boekingen te vergroten. Het biedt meer dan 750 van 's werelds slimste hotelteams een meer lonende manier om de netto-inkomsten te verhogen.

Reviewers say compared to Gourmet Marketing, The Guestbook is

More features
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Director of Sales, Marketing & Revenue

VP of Hotel Marketing & Distribution

See all The Guestbook Reviews

Hotelchamp

Directe boekingshulpmiddelen

Stem uw hotelwebsite af op uw gasten. Laat ze zien waarom ze bij jou moeten boeken en converteer ze op je directe kanaal. Ontworpen voor gebruiksgemak en biedt u diepgaande aanpassings- en personalisatieopties.

Reviewers say compared to Gourmet Marketing, Hotelchamp is

More features
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Digital Marketing Manager in Edinburgh (United Kingdom)

See all Hotelchamp Reviews

Blastness

Directe boekingshulpmiddelen

Streamline the management of quotations from direct channels such as email, phone calls, and walk-ins. Elevate your customer experience and watch your efficiency soar with our advanced Customer Relationship Management tool. With our CRM, you can consolidate multiple offers into a single, compelling proposal, transform them into an engaging mini-site, and send them via email or WhatsApp—all in just a few clicks. Experience simplified operations and enhanced guest satisfaction. Our CRM solution ensures that every interaction is smooth and efficient, leading to higher conversion rates and delighted customers.

Reviewers say compared to Gourmet Marketing, Blastness is

More features
Better for: Boutique Hotels, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Luxury Hotels
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Other, Resorts

RECENT HOTELIER RECOMMENDATIONS

Revenue Manager

Property Owner in Firenze (Italy)

See all Blastness Reviews

Reguest

Directe boekingshulpmiddelen

U heeft maar één softwareoplossing nodig om beter te presteren. Re:Guest koppelt alle contactpunten zo effectief met uw gast dat u zonder dat u iets hoeft te doen een hoger boekingspercentage behaalt. Dit betekent dat Re:Guest niet zomaar een oude software is, maar uw belofte van succes.

Reviewers say compared to Gourmet Marketing, Reguest is

More features
Better for: Branded Hotels, Extended Stay & Serviced Apartments
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds
Fewer press mentions

RECENT HOTELIER RECOMMENDATIONS

Owner

See all Reguest Reviews

The Hotels Network

Directe boekingshulpmiddelen

Het Hotels Network biedt hotels de technologie om hun directe boekingen te verhogen, tot wel 40% extra, door een laag tools toe te voegen aan de website en het boekingssysteem: – Widget voor prijsvergelijking – Widget voor beoordelingen – Smart Notes – Opgeslagen zoekopdrachten – Verlatingsberichten verlaten Naast het verbeteren van de conversie, verhoogt het tweede product van The Hotels Network het websiteverkeer door retargeting en personalisatie te combineren: breng bezoekers terug die niet converteren en personaliseer de website voor gebruikers die terugkomen.

Reviewers say compared to Gourmet Marketing, The Hotels Network is

More features
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Corporate Marketing Director

cmo

See all The Hotels Network Reviews

#10

Journey Loyalty

Direct Booking Tools

Journey is the guest identity and loyalty platform built for hospitality brands. We unify a guest’s profile, preferences, and rewards into a single, portable wallet that works across properties and partner experiences—so you can recognize every guest, personalize every touchpoint, and reward every action (not just the stay). Journey plugs into your existing stack (PMS, POS, booking engine, CRM/CDP) to activate first-party data in real time, automate targeted offers, and prove lift in direct bookings, spend, and retention. All while providing a consumer digital, mobile first experience that tells the story of your brand and provides an experience that elevates their stay. The Journey Loyalty program helps you attract more guests who book directly with your property, because of both understanding they will receive an elevated experience while also maximizing the value and potential benefits from Journey.