De meeste websites voor hotel- en vakantieverhuur zien een verlatingspercentage van meer dan 80% nadat mensen de boekingsmodule hebben bereikt. Zijn die gasten dan helemaal de weg kwijt? Niet meer. Het NAVIS Shopping Cart Abandonment-pakket (SCA) is de eerste hospitality-CRM-oplossing die bruikbare leads voor verlaten boekingsengines creëert voor zowel uw e-mailautomatiseringsplatform als uw reserveringsverkoopteam - om toonaangevende conversiepercentages te stimuleren op basis van de vraag die u al hebt gecreëerd.
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Web & Communications Manager in Porto Ercole (Italy)
Director of Sales, Marketing & Revenue
VP of Hotel Marketing & Distribution
Hotel Metrics, the first of its kind, tracks customer behavior from the initial Interaction to booking, giving hotels unprecedented insights and a renewed perspective on marketing.
Hotel Metrics is an advanced marketing analytics platform purpose-built for independent hotels. Developed by Gourmet Marketing, the tool offers hoteliers end-to-end visibility into the entire guest journey—from first website visit to final booking—empowering marketing teams with the insights needed to drive more direct reservations and improve campaign performance.
Unlike traditional analytics tools that silo data by channel, Hotel Metrics unifies multi-channel marketing activity into a single, easy-to-understand funnel view. It tracks user behavior across all touchpoints—including paid ads, email campaigns, website interactions, and booking engines—giving hotels a complete picture of how guests engage before they convert.
With this full-funnel transparency, Hotel Metrics helps hotels:
Identify drop-off points in the booking journey to reduce friction and increase conversion rates
Attribute bookings to the right channels, campaigns, and keywords with greater accuracy
Understand guest behavior patterns to inform smarter marketing decisions
Optimize marketing spend by focusing on initiatives that drive measurable ROI
Benchmark performance over time and spot trends across campaigns, seasons, or audience segments
By connecting the dots between marketing efforts and real revenue impact, Hotel Metrics enables hotels to move beyond guesswork and make data-driven decisions that grow direct bookings and profitability
Adviseur productaanbevelingen
Director of Sales and Marketing in Agadir (Morocco)