Sorry, this functionality is only available for verified hoteliers

The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.

RAPPORT

What hoteliers need to know about the end of Universal Analytics and the switch to Google Analytics 4

Gemaakt in samenwerking met

Cendyn
purpleBackground ebookHolder category-buyers-guide

Overzicht

For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 (GA4). The moment marks the beginning of an entirely new way to measure performance across websites and mobile devices. While GA4 was released back in October 2020, many organizations have continued to use Universal Analytics (GA3). However, in March 2022, Google announced that it would be shutting down Universal Analytics on July 1, 2023. Not only will the platform stop collecting new data, but users will eventually lose access to their historical UA data. The transition is going to be difficult, as it’s not just the interface that’s changed. The entire product is evolving to keep up with our omni-channel times, focusing less on cookies and invasive trackers and more on holistic user journeys. The good news is that GA4 offers improved features and flexibility that hoteliers are sure to be excited about. If set up properly, users will be able to enjoy more access and ownership over their own data, as well as cutting-edge technology behind their analysis and predictions. Thankfully, the experts at Cendyn are happy to guide you through the process of getting set up starting with our comprehensive guide that will answer all your questions and make sure your business is set up for success. Discover everything you need to know — and why you should be excited — about the newest edition of Google Analytics.

Wat je gaat leren

  • What is GA4 ad how is it different?
  • What happens to my existing data?
  • What are the most important things I need to do to prepare?
  • How do I create a Google Analytics 4 property?

Misschien geniet jij er ook van

ebookHolder category-buyers-guide

The Signals behind Hotel AI Recommendations

ebookHolder category-buyers-guide

The Signals Behind Hotel AI Recommendations

ebookHolder category-buyers-guide

How To Increase Your Direct Bookings With Google Hotel Ads

Blader door alle rapporten

Abonneer u op onze wekelijkse nieuwsbrief, Hotel Tech Insider

Je bent geabonneerd

ongeldige email formaat

subcategories-newsletter

Download het gratis rapport

Door op de bovenstaande knop te klikken, erkent u, stemt u ermee in en gaat u akkoord met het volgende: a) Ons Privacybeleid en toestemming geven om kennisgevingen en andere communicatie elektronisch te ontvangen. b) Wij nemen uw privacy serieus. U geeft uitdrukkelijke schriftelijke toestemming voor: Hotel Tech Report om uw informatie te delen met onze partners om contact met u op te nemen via e-mail.

Je gids is verzonden!

Your guide was successfully sent to .

companyLogo

Want to talk to a Digital Marketing Agencies expert?

As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.

Ontvang gepersonaliseerde productaanbevelingen

Adviseur productaanbevelingen

Ghostel icon

Laten we uw hotelinformatie opzoeken