Case Study

Paradise Resort Gold Coast Gets Golden Results with Mews

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Sara Arzan
Mews · December 13, 2023
Afbeeldingsomschrijving
The Australian resort hotel has boosted guest spend and streamlined operations.
Why it matters: Paradise Resort Gold Coast is a family-oriented resort on Australia’s east coast. They prioritize selling experiences over selling rooms, and there are a vast number of activities on offer for guests, including water parks, ice skating, laser tag and much more. Renowned as a "cruise ship on land," Paradise Resort Gold Coast was voted Australia's Best Family Resort for eleven consecutive years and won the Unique Accommodation in the 2021 QLD Tourism Awards.
  • Paradise Resort Gold Coast is a complex operation, and the team preferred an onsite onboarding so they could make the change quickly. Mews provided an in-person deployment with Implementation and Customer Success Managers. The Mews team was onsite for two and a half days, which included progress meetings, technical assistance and staff training. Prior to onboarding, the hotel had access to a demo environment to familiarize themselves with the system.

Top 3 Core Objectives: Paradise Resort Gold Coast gets golden results with Mews
  • Swift, in-person deployment: Paradise Resort Gold Coast is a complex operation, and the team preferred an onsite onboarding so they could make the change quickly.

  • Boosting revenue through upsells: In order to boost RevPAG, a suite of sophisticated and high-converting guest journey solutions is required.

  • Speedy check-ins, zero queues: Peak check-in and check-out times caused long lines at the front desk and frustrating waits for guests.

"We’ve updated a lot of our procedures since moving to Mews; it was a really good prompt to assess operations from the ground up and make sure we're doing things because they're efficient, not just out of habit."

Rebecca Lane

Revenue Manager

👍 Revenue Manager Rebecca Lane said that Since switching to Mews allowed the team to revamp their procedures to ensure efficiency::
  • "We’ve updated a lot of our procedures since moving to Mews; it was a really good prompt to assess operations from the ground up and make sure we're doing things because they're efficient, not just out of habit."

⚖️ The selection process: During their research process, Rebecca Lane evaluated Mews's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Mews was the best fit solution:
  • Revenue Manager Rebecca Lane said, about their decision: "“We used to have the 2 p.m. queue out the door, but now we don’t have queues anymore. It’s amazing. Guests have paid in full in advance, so everything’s smooth and check-ins take about 30 seconds.”"

📈 The results: Mews provided an in-person deployment with Implementation and Customer Success Managers. The Mews team was onsite for two and a half days, which included progress meetings, technical assistance and staff training. Prior to onboarding, the hotel had access to a demo environment to familiarize themselves with the system.
  • Three weeks between welcome call and go-live

  • • A$139 average upsell per reservation in Mews Booking Engine • A$44 average upsell value during online check-in • 65% higher average reservation value for booking engine bookings (compared to OTAs) • >50% of bookings are direct

  • • 6+ minutes saved on check-in time • 50% of guests check in online • 32% of guests check out online • Guests are twice as likely to check in online when they booked direct (compared to OTA)

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