Populair in Operations
Populair in Revenue Management
Populair in Marketing
Populair in Guest Experience
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REVENUE MANAGEMENT
Trusted by One, Referred to Another: A Case Study in Exceptional Partnership
Within a year of implementing the Inner Circle program Lotte saw a dramatic shift in direct bookings, which resulted in a significant increase in profitability.
Keeping their identity intact: Through its partnership with The Guestbook, Lotte New York Palace was able to preserve the integrity of its signature Inner Circle program while gaining access to The Guestbook’s expansive hotel and member network.
Continuous Business Growth: The hotel has had significant room revenue and room night impacts, as well as over 50% of repeat guest stays.
Strengthened Guest Loyalty: This thoughtful integration kept the thoughtfully establish loyalty program and simply made it more rewarding for existing loyal guests and created new opportunities to introduce first-time visitors into the Inner Circle.
The Guestbook
The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.
Innovators Mentioned
Area Director of Revenue Management
Lotte New York Palace
"The Guestbook has increased direct bookings for us over the years. They have always been flexible with custom needs to assist our property and our initiatives. The best part is you always have the support you need from their team. This is a pivotal partnership for us."
Derek Brewster
Area Director of Revenue Management
"The Guestbook has increased direct bookings for us over the years. They have always been flexible with custom needs to assist our property and our initiatives. The best part is you always have the support you need from their team. This is a pivotal partnership for us."
Area Director of Revenue Management Derek Brewster said, about their decision: "We selected The Guestbook as a partner due to the way they adapt to support our needs. They truly are invested in our success, and they seek ways to always innovate."
$15.8M Annual Room Revenue Impact
59.4% Repeat Stay Percentage
16.5X Revenue to Cost Multiplier
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