Case Study

Learn how Blue Tang Inn increased their revenue 52% in Q1 2023

Ariel Frias Ducoudray

ThinkReservations · September 14, 2023

Blue Tang Inn is an inviting and conveniently located resort-style of hotels located in San Pedro Belize and is only one of a few beachfront hotels in San Pedro. The property is a great spot for an Ambergris Caye scuba or snorkeling vacation getaway. It has been under control by the Fisher family for over two decades.

Why it matters: Blue Tang Inn faced the challenge of increasing revenue and upsell opportunities in the competitive hospitality industry. In Q1 2023, they implemented ThinkReservations, a comprehensive property management system, to streamline operations and enhance guest experience. This case study examines how Blue Tang Inn achieved a remarkable 52% increase in revenue and an 82% surge in upsell revenue compared to the same quarter the previous year, thanks to the innovative solutions provided by ThinkReservations.

A revenue growth mindset is not only key to determine the best rate to sell rooms at, it also enables an independent hotel to plan ahead by optimizing manpower for periods of higher demand and avoiding over-staffing during periods of lower demand. It can make or break a medium sized property

Top 3 Core Objectives: Improve operations and increase revenue growth in a highly competitive market

Improve reservation management: The hotel relied on manual reservation management processes and OTAs, leading to errors, overbookings, and missed opportunities
Capitalize on upselling opportunities: With a rich ecosystem full of activities surrounding the hotel, it failed to capitalize on upsell opportunities
Properly manage rates: San Pedro's tourism industry faced stiff competition, making it essential for Blue Tang Inn to remain competitive, and attract more guests while increasing yields.

"“ I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsells. So I decided to give it a try, and I’m so glad that I did, it’s made a huge difference for our business.”"

Kristin Fisher

Sales and Marketing Director

👍 Sales and Marketing Director Kristin Fisher said that on why she chose ThinkReservations::

"“ I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsells. So I decided to give it a try, and I’m so glad that I did, it’s made a huge difference for our business.”"

⚖️ The selection process: During their research process, Lizbeth Flores also researched Mews, and ultimately decided ThinkReservations was the best fit for them.

Front Desk Manager Lizbeth Flores said, about their decision: "ThinkReservations is easy to use. Availability, quoting, booking are all simple steps that make it easier for the customer to turn into vacation mode."

📈 The results: 52% revenue increase in Q1 2023 vs the same period the previous year. 80% growth in upsells.

Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.