项目面板是一款免费工具,仅向已认证的酒店从业者开放。它通过简化调研流程和沟通环节,让采用新技术变得更轻松。
摘要
我们分析了 290 条经验证的酒店经营者评价,比较了功能集、定价和真实案例研究,以全面解析每个平台的优势。最佳选择取决于您的酒店类型和优先事项:
The Guestbook 表现出色 在 忠诚奖励与客人留存 方面 — 尤其适合 independent 类型的住宿设施 (5.0/5) ,拥有独特功能如 Parity Reports and Pop-up & Exit Intent Messages.
Reguest 表现出色 在 易用性和工作流程效率 方面 ,拥有独特功能如 Booking Engine Data Sync and Form Autofill.
基于 HTR 上 290 条经验证的酒店经营者评价的并排评分。
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| 起始价格 | 起价 $200/月 | 起价 $900/月 |
| 经验证的评价 | 239 | 51 |
在分析了 290 条经验证的评价后,The Guestbook 用户最看重其 忠诚奖励与客人留存, 直接预订与转化, 支持与账户管理,而 Reguest 用户则强调 易用性和工作流程效率, 客户支持和服务质量, 与酒店管理系统/酒店软件的集成和同步。点击任意主题查看评价者的反馈。
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忠诚奖励与客人留存
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易用性和工作流程效率
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直接预订与转化
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客户支持和服务质量
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支持与账户管理
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与酒店管理系统/酒店软件的集成和同步
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易于设置和集成
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媒体管理和新闻简报/活动内容
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报告与分析差距
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定制化、定价和模块灵活性
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PMS与后台流程摩擦
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团体业务和企业销售
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各产品在不同酒店规模、类型和区域的 直接预订工具 供应商中的排名——基于各细分市场中酒店经营者的经验证评价。
按酒店规模
| 细分市场 |
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| 小型(10-24 间客房) ▾ | #3 25 条评价 | #6 16 条评价 |
| 中型(25-74 间客房) ▾ | #2 95 条评价 | #6 26 条评价 |
| 大型(75-199 间客房) ▾ | #2 39 条评价 | #13 1 条评价 |
| 超大型(200+ 间客房) ▾ | #2 29 条评价 | #10 1 条评价 |
按酒店类型
| 细分市场 |
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| 精品酒店 ▾ | #2 107 条评价 | #8 17 条评价 |
| 豪华酒店 ▾ | #2 86 条评价 | #8 18 条评价 |
| 品牌/连锁酒店 ▾ | #2 56 条评价 | #13 3 条评价 |
| 长住酒店 ▾ | #3 13 条评价 | #6 7 条评价 |
按区域
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| 北美 ▾ | #1 138 条评价 | — |
| 欧洲 ▾ | #9 21 条评价 | #4 46 条评价 |
| 亚太 ▾ | #4 15 条评价 | — |
| 中东 ▾ | #2 5 条评价 | — |
Choosing between The Guestbook's Cash Rewards Suite and ReGuest hinges on what your hotel needs most: boosting direct bookings or maximizing guest engagement and revenue through tailored sales communication. Both products aim to improve revenue, but they approach this goal differently — one by incentivizing bookings directly, the other by streamlining communication and upselling. Your decision should depend on whether your priority is increasing conversions or enhancing ongoing guest interactions.
The Guestbook’s platform has a significantly higher number of recent reviews and a higher overall rating, with over 175 reviews and a 4.8+ star rating in the past six months alone. ReGuest, while highly rated and with a smaller review base (44 reviews), lacks the same recent validation. Therefore, the stronger choice for most hoteliers today is The Guestbook.
Both products serve the hotel industry but focus on different core outcomes. The Guestbook emphasizes increasing direct bookings through cashback rewards that incentivize guests to book directly, reducing reliance on OTAs and boosting profitability. ReGuest, on the other hand, targets sales optimization via personalized offers, automated messaging, and guest communication tools, aiming to enhance revenue through upselling and engagement.
Where they diverge further is in their feature sets and integration strategies. The Guestbook provides unique features like instant redeemable rewards, pop-up & exit intent messages, and parity reports, focusing on loyalty and conversion. ReGuest offers advanced communication channels such as Messenger, WhatsApp, and email, along with automation of content and guest data utilization for personalized offers.
Given this, is your hotel more in need of a direct booking driver or a comprehensive guest communication and sales platform? The answer will guide your choice.
If your hotel needs to reduce OTA commissions and see immediate increases in direct bookings, go with The Guestbook. Its cashback rewards and proven results, especially with luxury and resort hotels, make it ideal for properties aiming to boost profitability through loyalty incentives.
If, however, your team prioritizes detailed guest communication, automation, and upselling during the guest journey, ReGuest is better suited. It excels in creating personalized offers, automating communication, and integrating with your existing booking engine, making it perfect for hotels seeking to maximize revenue per guest through targeted marketing.
In summary, choose The Guestbook if the goal is to grow direct bookings and loyalty with proven ROI. Opt for ReGuest if your focus is on increasing sales through personalized guest engagement and automation.
The Guestbook scores 4.82/5 for ease of use, with high ratings across onboarding and support, and many reviews praising its intuitive interface. Users frequently mention how it simplifies managing rewards programs, making it easy for staff to implement and for guests to engage, often with minimal training.
ReGuest also scores a 4.8/5 on ease of use, with reviews highlighting its user-friendly, streamlined interface and quick onboarding process. Its automation features are praised for reducing workload, though some users note that customizing campaigns can require a learning curve.
Edge: The Guestbook.
The Guestbook offers 4 shared features plus 3 unique ones: parity reports, pop-up & exit intent messages, and instant redeemable rewards. These features support flexible loyalty management, targeted messaging, and immediate rewards, making it a well-rounded platform.
ReGuest provides 4 shared features as well, with 2 features unique to it: booking engine data sync and form autofill, supporting personalized offers and efficient guest data collection. Its advanced communication tools and automation focus on maximizing sales and operational efficiency.
Overall, The Guestbook has a slight edge for features related to guest retention and immediate reward redemption, but ReGuest excels in automation and personalized sales.
Edge: The Guestbook.
The Guestbook boasts a customer support score of 4.91/5, with recent reviews emphasizing its quick, helpful, and proactive support team. Users highlight how support staff promptly address issues, helping to maximize platform utilization and ROI.
ReGuest follows closely with a 4.84/5 rating, with reviews praising its support team’s responsiveness and helpfulness. Some users mention the ongoing updates and support that help them adapt to evolving needs. However, The Guestbook's support has slightly more recent positive feedback, indicating a stronger support experience.
Edge: The Guestbook.
The Guestbook integrates with 36 verified partners, including major players like SiteMinder, Mews, Stayntouch, and others, offering broad compatibility with property management systems and booking engines. Its extensive partner network supports diverse hotel types and regions, especially in North America, Europe, and Asia Pacific.
ReGuest has 20 verified integrations, sharing some common partners with The Guestbook like Stayntouch and Mews, but with fewer total options. Its integrations focus more on booking engines and property systems, but it doesn’t match The Guestbook’s breadth.
Edge: The Guestbook.
The Guestbook’s reviews are overwhelmingly positive, with a 5/5 overall rating from 175 reviews, many of which highlight increased direct bookings, revenue growth, and ease of use. Recent reviews reinforce its reputation as a reliable, effective platform with high customer satisfaction, especially among luxury and resort properties.
ReGuest also receives 5/5 ratings from 44 reviews, often praising its communication tools, automation, and ability to increase sales. However, the smaller review base and lack of recent reviews make The Guestbook’s ratings more robust and current.
Therefore, The Guestbook holds the higher user rating and confidence level among hoteliers today.
Edge: The Guestbook.
The Guestbook offers a straightforward pricing model at $200/month without a trial, with no implementation fees or freemium options. Its transparent pricing and positive ROI reviews suggest strong value for money.
ReGuest’s base price is $900/month, also without a trial or implementation fees. Its higher price point may reflect its broader CRM and automation capabilities, but it might be less attractive for smaller hotels with limited budgets.
In summary, The Guestbook is more affordable and offers excellent value, especially for independent hotels.
Not ideal if your hotel relies primarily on third-party booking platforms without a focus on direct booking growth.
Not ideal if your primary goal is to drive direct bookings and reduce OTA reliance without extensive guest communication automation.
The Guestbook is a highly-rated, extensively integrated platform proven to boost direct bookings and revenue through cashback rewards, with recent reviews confirming its effectiveness and ease of use. It is especially suitable for hotels that want a straightforward, loyalty-driven solution with strong ROI, broad regional presence, and a robust support network.
ReGuest, while innovative and capable of maximizing guest engagement and upselling, has a smaller, less recent review footprint and a higher price point. It’s better suited for hotels focused on personalized communication, automation, and operational efficiency rather than immediate booking growth.
For most hoteliers today, The Guestbook offers a clearer, more validated path to improving profit margins via direct bookings. If your hotel’s priority is boosting revenue through proven incentives and loyalty, this is your best choice. If your focus is on sophisticated guest communication and upselling, ReGuest remains a solid option, but with less recent validation.
直接预订工具 的定价很少是简单明了的。以下是我们从各供应商公开定价数据中了解到的信息。请务必根据您的酒店规模申请定制报价。
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| 起始价格 | 起价 $200/月 | 起价 $900/月 |
这些是每个供应商配置的功能,按功能组进行整理——与供应商后台中显示的数据相同。展开任意功能组即可并排比较功能。
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Conversion Boosters
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| 即时可兑换奖励 | ||
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| 查看编译小部件 | ||
| 短信提醒 | ||
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Personalization
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Offers & Promotions
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Rate Monitoring & Parity
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| 奇偶校验报告 | ||
| OTA Parity Live Feed | ||
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Messaging & Communication
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Rewards & Loyalty
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Analytics & Performance
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| 消息分析 | ||
| A/B 拆分测试 |
我们分析了 8 个经验证的案例研究,比较了酒店在四个关键业务目标上使用每个平台实际取得的成果。
"The Guestbook has increased direct bookings for us over the years. They have always been flexible with custom needs to assist our property and our initiatives. The best part is y..."
该目标暂无已发布的案例研究。
"One of the greatest tools we incorporated in several years!"
该目标暂无已发布的案例研究。
酒店经营者喜爱的方面
评论者一致认为现金返还、积分、礼品卡和捐赠奖励选项具有价值,因为它们使客人更容易理解和使用该计划。他们表示这些激励措施促进了重复入住、增强了忠诚度,并... 评论者一致认为现金返还、积分、礼品卡和捐赠奖励选项具有价值,因为它们使客人更容易理解和使用该计划。他们表示这些激励措施促进了重复入住、增强了忠诚度,并为小型酒店提供了与大型连锁酒店奖励计划竞争的方式。
用户通常表示,The Guestbook 通过为客人提供在酒店官网预订而非OTA预订的理由,提升了直接预订和预订引擎的转化率。许多评价将此直接关联到降低佣金支出和独立... 用户通常表示,The Guestbook 通过为客人提供在酒店官网预订而非OTA预订的理由,提升了直接预订和预订引擎的转化率。许多评价将此直接关联到降低佣金支出和独立及品牌酒店的收入表现增强。
评审者经常提到响应迅速、专业且懂得酒店行业的支持是他们喜欢该产品的主要原因。具体的合作伙伴成功经理和团队成员常被认为让培训过程顺利,并帮助酒店快速取得... 评审者经常提到响应迅速、专业且懂得酒店行业的支持是他们喜欢该产品的主要原因。具体的合作伙伴成功经理和团队成员常被认为让培训过程顺利,并帮助酒店快速取得成果。
酒店经营者提出异议的方面
反复受到的批评是报告过于有限、不清晰或不够详细,无法支持决策。用户希望获得更细的分类、更有用的仪表盘、自动对账、未来预订的可见性,以及多酒店分析,以更... 反复受到的批评是报告过于有限、不清晰或不够详细,无法支持决策。用户希望获得更细的分类、更有用的仪表盘、自动对账、未来预订的可见性,以及多酒店分析,以更清楚地了解业绩。
一些用户提到在The Guestbook未能与PMS完全同步或后台任务仍需手动操作时,会遇到流程问题。痛点包括对账时间、佣金核查、会员交易控制,以及部分报告或预订数据... 一些用户提到在The Guestbook未能与PMS完全同步或后台任务仍需手动操作时,会遇到流程问题。痛点包括对账时间、佣金核查、会员交易控制,以及部分报告或预订数据的延迟可用性。
排名更高的方面
独特功能
酒店经营者喜爱的方面
评论者经常称赞 Reguest 直观、逻辑清晰且操作简便,能够加快日常工作效率并减少出错率。该产品定位为前台和预订团队的省时利器,但部分用户仍然希望操作步骤能... 评论者经常称赞 Reguest 直观、逻辑清晰且操作简便,能够加快日常工作效率并减少出错率。该产品定位为前台和预订团队的省时利器,但部分用户仍然希望操作步骤能够更精简、点击次数更少。
多篇评论都称赞 Reguest 的支持服务卓越、快捷且以解决问题为导向,员工乐于响应请求并迅速解决问题。这种服务水平被视为一项差异化优势,即使产品在某些功能上... 多篇评论都称赞 Reguest 的支持服务卓越、快捷且以解决问题为导向,员工乐于响应请求并迅速解决问题。这种服务水平被视为一项差异化优势,即使产品在某些功能上存在不足,也增强了用户对其的信心。
一个主要问题是需要与酒店管理系统 (PMS) 或酒店软件进行可靠的双向同步,以确保预订、消息和优惠变更保持一致。虽然该界面因减少传输错误而受到好评,但一些评... 一个主要问题是需要与酒店管理系统 (PMS) 或酒店软件进行可靠的双向同步,以确保预订、消息和优惠变更保持一致。虽然该界面因减少传输错误而受到好评,但一些评论指出双向更新存在不足,或者需要并行执行操作。
酒店经营者提出异议的方面
用户欣赏 Reguest 的模块化和可定制性,但也有人指出,这种灵活性带来了更高的成本和功能重叠,导致定价不够人性化。评论者还提到自助设置和模板/设计创建方面的... 用户欣赏 Reguest 的模块化和可定制性,但也有人指出,这种灵活性带来了更高的成本和功能重叠,导致定价不够人性化。评论者还提到自助设置和模板/设计创建方面的限制,表明定制并非总是像其架构所暗示的那样简单。
排名更高的方面
独特功能
这取决于您的需求。The Guestbook: Cash Rewards Suite 和 ReGuest 共享许多核心 Direct Booking Tools 功能,但各有独特的能力。The Guestbook: Cash Rewards Suite 提供 36 个经验证的集成合作伙伴,而 ReGuest 提供 21 个。在切换之前,请查看上方的功能对比以了解它们的差异。
小型酒店应优先考虑易用性和快速上手。The Guestbook: Cash Rewards Suite 在易用性方面领先,评分为 4.8/5 对比 4.8/5。寻找透明定价以及试用或演示选项。在各产品页面上按酒店规模筛选评价,了解与您类似的酒店的反馈。
The Guestbook: Cash Rewards Suite:否。ReGuest:否。 两款产品目前均不提供免费版。大多数 Direct Booking Tools 供应商提供演示或试用——在做出承诺之前,请分别向各供应商申请体验。
HT Score 是一个综合排名,考虑 4 个标准组和十多个变量,帮助酒店经营者客观比较酒店科技产品。The Guestbook 的 HT Score 为 98,Reguest 的为 80。以下是评分的计算方式。
| 标准组 | 权重 | 衡量内容 |
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| 客户评分与评价 |
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用户对该产品的推荐度如何? 评分分数、评价数量、声量份额、评价深度、评价时效性、成功案例 ▾ 权重最高的因素。分析平均满意度评分(推荐可能性、易用性、支持、投资回报率)、相对于同类产品的评价总数、评价时效性(最近 6 个月内至少 20 条评价)以及跨独立酒店客户的声量份额以检测选择偏差。 |
| 合作伙伴生态系统 |
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技术合作伙伴对该公司的推荐度如何? 合作伙伴推荐、集成数量、集成质量 ▾ 评估合作伙伴推荐作为专家信心投票、经验证集成的数量以及生态系统质量——集成合作伙伴的平均 HT Score。拥有更高质量集成生态系统的产品更有可能提供互联互通的技术栈。 |
| 以客户为中心 |
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该组织以客户为中心的程度如何? 认证支持、评价一致性、资料完整性 ▾ 评估公司是否获得 HTR 客户支持认证、是否保持持续的评价收集(反馈驱动文化的指标)以及产品资料是否完整,包括功能、截图、定价和特性。 |
| 覆盖范围、持久力与资源 |
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该公司的覆盖范围和资源有多广泛? 地理覆盖、持久力、公司资源、趋势评分 ▾ 衡量全球覆盖(服务的国家和区域)、经营年限作为稳定性指标、团队规模作为资源指标,以及基于近十二个月买家咨询、评价、合作伙伴推荐和媒体活动的趋势评分。 |
客户评分和评价是 HT Score 算法中最重要的因素。HTR 不接受付费以提高排名。所有评价均经过验证——只有经确认从属关系的酒店行业从业者才能提交评分。 查看完整 HT Score 评估方法 →
根据您酒店的情况量身定制的推荐