Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.

MARKETING

Even as the largest hotel operator in Mexico, Posadas recognized that lower direct bookings at their individual properties were making a significant impact on the company’s revenue base.

Why it matters: While competition for beach resort visitors had always been challenging, the increase in off-site (OTA) bookings was also affecting its urban properties.

The company decided it was time to take a page from the global hotel chain playbook and offer its guests something more than the promise of a luxurious escape: A cash-back rewards program.

Top 3 Core Objectives: Explore how Posadas leveraged The Guestbook's tools and features by increasing direct bookings and optimizing revenue.

Enhanced Direct Bookings: Shift bookings from expensive OTA's and third parties to direct channels
Strengthened Guest Loyalty: Foster lasting relationships with guests through personalized experiences and loyalty rewards, resulting in a high rate of returning guests
Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.

The Guestbook

Developed for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.

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Innovators Mentioned

Grupo Posadas

The Guestbook

José Jaime Lorenzo

Chief Commercial Officer - Hotel Business

Grupo Posadas

"One of the greatest tools we incorporated in several years!"

José Jaime Lorenzo

Chief Commercial Officer - Hotel Business

👍 Chief Commercial Officer - Hotel Business José Jaime Lorenzo said that Best Direct Booking Tool and Loyalty Program for Hotels!:

"One of the greatest tools we incorporated in several years!"

⚖️ The selection process: During their research process, José Jaime Lorenzo evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

Chief Commercial Officer - Hotel Business José Jaime Lorenzo said, about their decision: "The decision to partner with Guestbook was an easy decision. They are the best partner in the space."

📈 The results: Posadas experienced a direct shift in business immediately after partnering with The Guestbook.