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REVENUE MANAGEMENT
Trusted by One, Referred to Another: A Case Study in Exceptional Partnership
Within a year of implementing the Inner Circle program powered by The Guestbook, Lotte saw a dramatic shift in direct bookings, which resulted in a significant increase in profitability.
Keeping their identity intact: Through its partnership with The Guestbook, Lotte New York Palace was able to preserve the integrity of its signature Inner Circle program while gaining access to The Guestbook’s expansive hotel and member network.
Continuous Business Growth: The hotel has had significant room revenue and room night impacts, as well as over 50% of repeat guest stays.
Strengthened Guest Loyalty: This thoughtful integration kept the thoughtfully establish loyalty program and simply made it more rewarding for existing loyal guests and created new opportunities to introduce first-time visitors into the Inner Circle.
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