BookingCenter vs. ThinkReservations All-in-1 HMS:
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Is BookingCenter or ThinkReservations Better for Hotels?

ThinkReservations and BookingCenter target different hotel management needs, with ThinkReservations clearly focused on independent inns and small lodging properties, while BookingCenter markets itself as a desktop and web-based PMS with integrated global distribution services (GDS) aimed at independent properties and groups. ThinkReservations offers a comprehensive all-in-one HMS platform combining reservations, channel management, guest messaging, and housekeeping into one suite, supporting operational workflows that can directly affect guest experience and revenue.

BookingCenter lacks verified reviews and detailed feature disclosures, making it difficult to confirm its effectiveness or operational impact. Both products aim to streamline reservation and property management processes but ThinkReservations’ 382 reviews averaging 4.8/5, including a perfect 5/5 over the last six months, indicate a more validated and current solution that drives business performance.

BookingCenter vs ThinkReservations: Which Should Your Hotel Choose?

If you operate a small to mid-sized independent inn or boutique hotel in North America or the Americas, ThinkReservations is the proven choice. Its 59% user base in Bed & Breakfasts and Inns, coupled with 324 reviews averaging 4.9/5 in that segment, confirms it meets the operational needs of such properties—real-time booking, guest communication, and revenue management tools that increase direct bookings and reduce OTA dependency.

If you run a larger group or require integrated global distribution services (GDS) with desktop and web access, BookingCenter might be a consideration, but the absence of any recent reviews or concrete feature details limits confidence. There is insufficient data on BookingCenter’s fit for any segment to confidently recommend it over ThinkReservations.

Is BookingCenter or ThinkReservations Easier to Use?

ThinkReservations scores 4.8/5 for ease of use and onboarding across 382 reviews, with guests praising its intuitive interface and helpful training videos. Reviewers highlight that front desk and management teams find it straightforward, reducing time spent on administrative tasks and helping staff focus on guests. BookingCenter has no rating data, making any comparison speculative.

Despite this, the overall difference between the two cannot be decisively called since BookingCenter lacks user feedback. However, ThinkReservations' consistent positive comments on staff adoption and training resources suggest it reliably supports smooth onboarding and daily use.

Edge: Even.

Which Has Better Features: BookingCenter or ThinkReservations?

ThinkReservations offers 47 hotel-specific features unavailable in BookingCenter’s disclosed capabilities, including a full Channel Manager, Point of Sale, Group Booking Engine, Housekeeping module, Guest Messaging via SMS and email, Drag-n-Drop Tapechart, Revenue Management, Rate Management, Automated Night Audit, Digital and Online Check-in, and integrated Payment Terminals. These directly impact front desk workflows by automating reservations, housekeeping assignments, guest communications, and revenue optimization.

BookingCenter’s feature set is not verifiable from source material, with no unique features listed and no reviews to confirm operational impact. The lack of shared features suggests limited overlap.

Edge: ThinkReservations.

Which Has Better Customer Support: BookingCenter or ThinkReservations?

ThinkReservations receives 4.8/5 for customer support and onboarding from 382 reviews, with users describing the team as responsive, knowledgeable, and patient. Reviewers note easy access to support and appreciate ongoing training webinars. Some mention desires for expanded hours but overall satisfaction is high.

BookingCenter’s support quality cannot be assessed due to zero reviews or ratings. Without evidence, no advantage can be attributed.

Edge: Even.

Which Has More Integrations: BookingCenter or ThinkReservations?

ThinkReservations integrates with 17 verified partners including major OTAs like Expedia and Tripadvisor, guest feedback platforms like TrustYou, and marketing tools such as Sojern and Triptease. These integrations facilitate data synchronization across booking, guest reviews, and marketing channels critical for revenue growth and operational efficiency, especially for independent hotels seeking to maximize direct bookings and market reach.

BookingCenter shows only two verified integrations: Airbnb and Aven Hospitality, limiting its connectivity options. The 17 verified integrations of ThinkReservations represent an 8.5x larger ecosystem, offering broader operational connectivity.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: BookingCenter or ThinkReservations?

ThinkReservations maintains a 4.8/5 overall rating from 382 reviews, with 38 reviews in the last six months averaging an even higher 5/5 score, signaling current and consistent user satisfaction. It scores 4.9/5 specifically in Bed & Breakfast & Inns (324 reviews), 4.8/5 in Boutique Hotels (110 reviews), and 4.7-4.9/5 across other segments including Resorts, Motels, and Luxury Hotels.

BookingCenter has no review data available, leaving no basis for rating comparison or segment-specific insights.

Edge: Even.

How Much Do BookingCenter and ThinkReservations Cost?

BookingCenter does not publish pricing details or trial information, limiting buyer transparency.

ThinkReservations charges a base fee of $1,100 with no monthly per-room or flat-rate pricing disclosed, and no implementation fee. There is no trial available but free demos are offered. The pricing model suggests a one-time investment rather than ongoing subscription costs, which could appeal to certain budget-conscious operators.

What Type of Hotel Should Use BookingCenter?

• Hotels that require integrated Global Distribution System (GDS) and Central Reservation Services for broader market reach might consider BookingCenter, though this is unverified.
• Teams that prefer desktop-based PMS combined with web functionality.
• Properties part of small groups needing centralized property and distribution management.

Not ideal if:

• You operate an independent inn or small hotel seeking a proven, modern, all-in-one HMS.
• You need robust guest messaging, revenue management, or housekeeping modules.
• You require verified system support, integrations, and recent user feedback.

What Type of Hotel Should Use ThinkReservations?

• Hotels that are independent inns, bed & breakfasts, boutique hotels, or small resorts with a need for real-time booking management and guest communication.
• Teams wanting an all-in-one system that includes channel management, booking engine, housekeeping, and reporting to drive revenue and operational efficiency.
• Properties aiming to increase direct bookings and reduce reliance on OTAs, supported by data from users reporting revenue growth up to 52% in a quarter.

Not ideal if:

• Your property requires advanced global distribution via GDS or desktop-only PMS.
• You seek a free trial or more flexible payment models.
• You need extensive mobile app functionality as some users note mobile limitations.

BookingCenter vs ThinkReservations: The Bottom Line for Hotels

BookingCenter presents as a PMS with integrated global distribution targeting a niche of independent properties and groups needing multi-channel marketing. However, the absence of verified reviews, detailed features, and pricing transparency severely limits confidence in its current market viability.

ThinkReservations is a validated, feature-rich, and highly rated all-in-one HMS for independent inns and small hotels. Its broad feature set, extensive integrations, and consistently positive reviews demonstrate operational improvements, enhanced guest engagement, and measurable revenue increases.

Choose BookingCenter if you require desktop and web PMS with GDS integration and are comfortable with limited public data on its current capabilities. Opt for ThinkReservations if you operate an independent inn or boutique hotel seeking a comprehensive, easy-to-use system that drives direct bookings, includes strong guest communication tools, and boasts proven customer satisfaction and business results.