Case Study

Brittain Resorts & Hotels Leans in on AI as Part of its Business Intelligence Solution

Dan Ensslen

Otelier · מרץ 21, 2025

Brittain Resorts & Hotels has fully embraced the power of AI to improve operational efficiency and drive smarter decision-making across their portfolio of 17 properties. By adopting Otelier’s business intelligence software, IntelliSight, they’ve successfully centralized data and automated daily reporting to provide deeper insights that support strategic growth.

Why it matters: Brittain’s integration of AI with business intelligence is revolutionizing their approach to data, empowering leadership to make real-time, data-driven decisions. The combination of IntelliSight's automated reporting and AI-powered analysis is enhancing both operational efficiency and guest experience, making it a must-read for anyone in hospitality looking to optimize their tech stack.

Otelier’s IntelliSight product solves Brittain’s use case by centralizing data from various systems like PMS, accounting, payroll, and F&B, automating the extraction and storage of critical business data. This enables Brittain to generate customized reports and dynamic dashboards for each department, providing personalized, real-time insights that empower data-driven decision-making and significantly reduce manual labor.

Top 3 Core Objectives: Brittain Resorts & Hotels partnered with Otelier to centralize and automate their data reporting, enabling smarter, data-driven decisions across all departments. The goal is to leverage AI and business intelligence to enhance operational efficiency and improve guest experiences across their 17 properties.

Single Source of Truth: Brittain aimed to aggregate data from various sources, including their property management system (PMS), accounting, payroll, and food & beverage systems, to create a unified data repository. This eliminates the need for manual data extraction, streamlining reporting processes.
Automating Reporting and Dashboards: By utilizing Otelier’s IntelliSight software, Brittain automated the creation of daily and customized reports, replacing time-consuming manual processes. This allows teams to access accurate, real-time data, ensuring that key decision-makers have the information they need without delay.
Data-Driven Decision Making: Brittain focused on utilizing AI and business intelligence tools to analyze data sets for trends, anomalies, and insights. These capabilities empower leadership to make more informed decisions and rapidly adjust strategies, ultimately improving both operational efficiency and guest satisfaction

"Otelier has been critical in helping us get our company’s data extracted and stored and will undoubtedly be an invaluable resource for future integrations"

Jeremy Slone

Director of Technology

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👍 Director of Technology Jeremy Slone said that The integration of Otelier’s business intelligence tools has proven to be a game-changer for Brittain Resorts & Hotels, empowering the company to drive operational efficiency and make more informed decisions across their portfolio of properties.:

"Otelier has been critical in helping us get our company’s data extracted and stored and will undoubtedly be an invaluable resource for future integrations"

⚖️ The selection process: During their research process, Jeremy Slone evaluated Otelier's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Otelier was the best fit solution:

Director of Technology Jeremy Slone said, about their decision: "Brittain selected Otelier IntelliSight to centralize data from each of its 17 properties, including revenue, sales and transactional data from the PMS, as well as accounting, payroll, and food-and-beverage data from various Point-of-Sale systems."

📈 The results: Brittain Resorts & Hotels successfully enhanced operational efficiency and decision-making by centralizing data, automating reporting, and leveraging AI-driven insights with Otelier’s IntelliSight software. These improvements have resulted in faster reporting, more informed decisions, and better guest experiences across their properties.

🌐 Streamlined Data Integration: By centralizing data from multiple systems like PMS, accounting, and food & beverage, Brittain eliminated manual data collection, saving time and ensuring consistent access to accurate data across the company.
📊 Automated Reports & Dashboards: Brittain reduced the manual effort of creating daily reports by automating report generation and creating custom dashboards, enabling quick access to real-time performance metrics for each department.
📈 Improved Efficiency & Profitability: With AI-powered analysis, Brittain was able to uncover trends, patterns, and anomalies in their data, empowering leadership to make more proactive, data-driven decisions that improved operational efficiency and guest satisfaction.