Case Study

Creating a True Home Away from Home at Ett Hem

Olivia Svensson

Atomize · אוֹקְטוֹבֶּר 13, 2025

Tucked into Stockholm’s leafy Lärkstaden, Ett Hem is a small, design-led hotel that feels more like a private residence than a property. That intimate spirit brings a modern challenge: how do you price with the agility of a big brand while preserving the warmth and calm of a home? This case study shows how Ett Hem paired its crafted hospitality with Atomize’s automated, real-time revenue management to keep rates perfectly in tune with demand—without losing its soul.

Why it matters: Ett Hem’s story proves that boutique hotels don’t have to choose between character and commercial performance. By adopting Atomize, the team shifts time and attention back to guests, reporting a daily savings of roughly one to two hours previously spent nudging rates by hand. Instead of reacting late to market swings, pricing now adjusts continuously based on live demand signals and events, but within clear guardrails the hotel sets—so control and brand standards remain intact. In short, Atomize brings always-on, data-driven pricing to a place built on human touch, turning revenue optimization into a quiet background capability that scales with the property.

After moving to the Mews PMS, Ett Hem connected Atomize so occupancy, pickup, and market data flow directly into the pricing engine. Atomize evaluates that data throughout the day and publishes updated room rates automatically, applying the hotel’s own minimums, maximums, and rules so prices never drift beyond acceptable bounds. What used to be a manual routine—checking the calendar, scanning for concerts or conferences, comparing competitors, and re-entering rates—now happens continuously in the background. When demand spikes, prices respond immediately; when it softens, the system eases off. The result is fewer missed opportunities, far less repetitive pricing work for the team, and more space to focus on the guest experience that defines Ett Hem.

Top 3 Core Objectives: To automate rate management, improve revenue performance, and free staff time for guest-focused tasks.

Automate pricing decisions: Automate pricing decisions to respond to market changes in real-time.
Reduce manual workload: Reduce manual workload for staff and minimize human error in rate updates.
Increase room revenue: Increase room revenue while maintaining the property’s luxury and home-like character.

"“Before, we adjusted rates manually, based on seasons and big events in Stockholm. But staying on top of everything, especially last-minute demand spikes, was incredibly time-consuming and prone to missed opportunities”"

Nicole Torbiörnsson

Head of Sales and Reservations

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👍 Head of Sales and Reservations Nicole Torbiörnsson said that Manually adjusting rates for seasons and events was time-consuming and often caused Ett Hem to miss last-minute revenue opportunities.:

"“Before, we adjusted rates manually, based on seasons and big events in Stockholm. But staying on top of everything, especially last-minute demand spikes, was incredibly time-consuming and prone to missed opportunities”"

⚖️ The selection process: During their research process, Nicole Torbiörnsson evaluated Atomize's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Atomize was the best fit solution:

Head of Sales and Reservations Nicole Torbiörnsson said, about their decision: "“Atomize has been a game‑changer for us. It saves at least one to two hours of manual work every day, and we’ve seen a clear improvement in our room revenue.”"

📈 The results: Ett Hem achieved time savings of 1–2 hours daily, saw improved room revenue, and maintained a strong focus on guest satisfaction and experience.