Case Study

Focus on Efficiencies Through Back Office Software Keeps MCR Hotels Ahead

Dan Ensslen

Otelier · מרץ 21, 2025

MCR Hotels revolutionized its operations by adopting Otelier’s DigiAudit, automating back-office tasks and improving reporting accuracy across its 150 properties. This transformation not only boosted efficiency but also empowered teams to focus on delivering exceptional guest experiences.

Why it matters: This shift to automation is critical in an industry where time-consuming manual tasks often take focus away from guest service. By embracing technology, MCR was able to streamline operations, reduce costs, and improve overall efficiency, positioning itself for long-term success in a competitive market.

DigiAudit by Otelier is a back-office automation software that digitizes the night audit and reporting processes for hotels, centralizing data and improving document compliance. For MCR Hotels, DigiAudit eliminated manual data entry, saved time on audits, and enhanced operational efficiency, allowing staff to focus more on guest satisfaction and driving business performance.

Top 3 Core Objectives: MCR Hotels, one of the largest hotel owner-operators in the U.S., has leveraged Otelier’s DigiAudit to drive greater efficiency, reduce manual work, and centralize critical data. By implementing this technology, MCR has streamlined night audit compliance, empowered staff to focus on guest experience, and reduced environmental impact through paperless processes.

Improve Property-Level Efficiency: MCR aimed to reduce manual back-office tasks and automate data entry. Otelier’s DigiAudit streamlined night audit and reporting processes, allowing staff to focus on higher-value activities and enhancing overall operational efficiency.
Improve Guest Experience: By automating time-consuming tasks, MCR enabled General Managers to spend more time engaging with guests rather than managing administrative duties. This shift allowed GMs to focus on their core responsibilities and enhance the guest experience.
Connect and Centralize Data: MCR sought to eliminate data inconsistencies across its properties and improve decision-making at the corporate level. With DigiAudit’s automated reporting and centralized data storage, leadership now makes informed, data-driven decisions quickly and accurately.

"Paperless night audit was a really important step because we saw pretty immediately at a property that cost went down, paper use went down, and we had centralized information. Taking away both the overhead cost of that, as well as the stress and the worry about finding where this stuff is, has been critical."

Kyle McCaig

Director of Technology Service Delivery

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👍 Director of Technology Service Delivery Kyle McCaig said that Otelier improved the process of delivering the right reports to the right people, allowing account managers and accountants to focus on their core responsibilities rather than spending time chasing data:

"Paperless night audit was a really important step because we saw pretty immediately at a property that cost went down, paper use went down, and we had centralized information. Taking away both the overhead cost of that, as well as the stress and the worry about finding where this stuff is, has been critical."

⚖️ The selection process: During their research process, Kyle McCaig evaluated Otelier's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Otelier was the best fit solution:

Director of Technology Service Delivery Kyle McCaig said, about their decision: "Partnering with Otelier has solved a pretty large problem in terms of getting the right reports to the right people every day from our properties. It’s not about removing the human nature of it, but improving the processes and allowing our account managers and accountants to focus on their actual jobs"

📈 The results: By adopting Otelier’s DigiAudit, MCR Hotels significantly improved operational efficiency, achieving near 100% document compliance and reducing manual back-office tasks. The automation led to cost savings, streamlined reporting, and a reduced environmental footprint, while empowering General Managers to focus more on guest experience.

📊 Increased Document Compliance: MCR's document compliance improved from 80-85% to 99% daily, ensuring the right information was available for internal and government audits.
🌱 Reduced Environmental Footprint: With paperless night audit processes, MCR saved money on paper and ink, while also reducing its environmental impact by saving trees.
🕒 Enhanced Operational Efficiency: Automated tasks saved valuable time, leading to more efficient property-level operations, better guest interactions, and less time spent chasing data.