Case Study

Guestline’s systems drive operational efficiencies The system enhances the guest experience, and saves costs for New Forest Hotels.

Billie Ward

Access Hospitality · מאי 16, 2023

New Forest Hotels features four hotels, a bed & breakfast and a traditional British pub, all set in idyllic locations in the New Forest.

Why it matters: A Guestline customer for over 11 years, they have recently expanded their relationship with the addition of three new products to their suite of Guestline solutions.

Solutions Implemented: GuestPay, GuestStay and DBM

Top 3 Core Objectives: Hotel Challenges/Requirements

Accelerate direct bookings: with growing monthly commission payments, the group were looking for ways they could boost their direct distribution.
Cost savings: They were also keen to secure more competitive rates with credit card providers and to fully integrate their credit card service company with their PMS.
Streamline finance processes: looking to simplify reconciliation of transactions, the group were looking to implement one payment portal to manage all PDQ and eCommerce payments.

"As Guestline customers since 2011, we have implemented many Guestline solutions including the Guestline PMS Rezlynx, EPoS, and the Direct Booking Manager. We are delighted to further expand our relationship and support our business growth with these latest additions to our suite of Guestline solutions"

Emily Di Maiolo

Revenue Manager

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👍 Revenue Manager Emily Di Maiolo said that The system enhances the guest experience, and saves costs for New Forest Hotels.:

"As Guestline customers since 2011, we have implemented many Guestline solutions including the Guestline PMS Rezlynx, EPoS, and the Direct Booking Manager. We are delighted to further expand our relationship and support our business growth with these latest additions to our suite of Guestline solutions"

⚖️ The selection process: During their research process, Emily Di Maiolo evaluated Access Hospitality's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Access Hospitality was the best fit solution:

Revenue Manager Emily Di Maiolo said, about their decision: "The whole check-in process for the guest is greatly enhanced"

📈 The results: Benefits of using Guestline

Builds customer database - Guests booking through an OTA are asked to provide an email address on registration with the option of opting into marketing. Not only does this save time for front office updating profiles, but it helps build the customer database.
Increase in Direct Bookings - This enhanced visibility not only encourages direct bookings but optimises conversion as potential guests are not distracted by competing properties as seen on OTA's.
Cost savings generated - Guestline’s pre-negotiated rates with credit card providers for independent hoteliers have resulted in reduced costs, in addition to providing transparency on fees.