Case Study

How Plim Plaza Maximizes Operational Efficiency In Ocean City's Premier Boardwalk Location

Mayela Lozano

roommaster · יולי 10, 2026

Plim Plaza, located on First Street directly facing the beautiful beach and boardwalk, has relied on roommaster for nearly two decades, the property operates in Ocean City’s most vibrant location.

Why it matters: This operational simplicity becomes crucial for properties managing complex room inventories and high guest turnover in premium boardwalk locations.

roommaster's comprehensive functionality (check-in, check-out, payment processing, and rate management) operates as “really a one-stop shop”.

Top 3 Core Objectives: Plim Plaza aimed to simplify operations, reduce staff training time, and maintain seamless performance in Ocean City’s busiest boardwalk location.

Streamlined Operations: Implement a unified PMS to manage check-ins, billing, and OTAs efficiently during high-volume periods.
Faster Staff Training: Adopt a user-friendly system that minimizes training time and allows staff to focus on guest service.
Real-Time Control: Gain instant access to performance insights and manage property data from anywhere.

"“In my years of hoteling, I’ve used different property management systems. roommaster is by far the easiest and most user friendly to navigate with minimal training.”"

Jason Barrett

General Manager

👍 General Manager Jason Barrett said that This operational simplicity becomes crucial for properties managing complex room inventories:

"“In my years of hoteling, I’ve used different property management systems. roommaster is by far the easiest and most user friendly to navigate with minimal training.”"

⚖️ The selection process: During their research process, Jason Barrett evaluated roommaster's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that roommaster was the best fit solution:

General Manager Jason Barrett said, about their decision: "“roommaster is easy. It’s user friendly. It’s seamless. The connectivity is immaculate. I would recommend it to everybody. And I love and trust roommaster.”"

📈 The results: With roommaster, Plim Plaza improved efficiency, shortened training cycles, and strengthened operational control across its fast-paced boardwalk property.

Outcome 1: Simplified Staff Training
Outcome 2: Seamless Multi-Channel Management
Outcome 3: Real-Time Operational Oversight