Case Study

Mallorca Ç Collection increases F&B Revenue by 124% with the IRIS Guest App

Kate Fuller

IRIS Systems · אוֹקְטוֹבֶּר 25, 2022

The luxury hotel group leveraged the IRIS platform to provide something different from other hotels on the island and offer guests a digital, valuable experience.

Why it matters: Sustainability is key for the group, as is providing their guests with a seamless, memorable experience that is digitised and enables the hotel to maximise resources and generate revenue.

The IRIS Hotel App empowers hotels to reach guests in a way that suits them, providing digital F&B ordering, guest directory and concierge solutions. The app provides a set of highly configurable modules allowing hotels to boost revenues, drive down costs, and deliver a touchless experience to guests. The flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.

Top 3 Core Objectives: The hotels required an app from which guests could request anything they wanted and access up-to-date information at the click of a button.

An enhanced, digital experience: The group wanted to provide something different from other hotels; meet the demands of today’s travellers and offer guests a digital experience that they were used to in other areas of their lives.
Increased F&B revenue: They wanted to provide guests with a sophisticated digital F&B ordering solution to increase revenue from their range of gastronomic outlets and enhance and improve the guest experience.
Cost effective & sustainable: The group wanted to be more sustainable by having digital directories & online ordering – have less paper, be more environmentally friendly, and reduce costs.

"We want to provide our guests with a sustainable, digital experience that will enhance their stay and give them everything they need - and the IRIS app does exactly this. The app has given us a modern touch and provided our guests with a high-tech and immersive experience, whilst broadening our appeal globally and powering up our ancillary revenue growth."

Rubén Zamora

Director

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👍 Director Rubén Zamora said that The solution is exactly what we need, and we’ve had such positive feedback from guests and staff alike - we now couldn’t live without the app, especially the in-room dining ordering platform!:

"We want to provide our guests with a sustainable, digital experience that will enhance their stay and give them everything they need - and the IRIS app does exactly this. The app has given us a modern touch and provided our guests with a high-tech and immersive experience, whilst broadening our appeal globally and powering up our ancillary revenue growth."

⚖️ The selection process: During their research process, Rubén Zamora also researched IRIS Systems, and ultimately decided IRIS Systems was the best fit for them.

Director Rubén Zamora said, about their decision: "We were the first boutique hotel in Palma to install an app when we went live in 2019 and when Covid struck we were well placed to serve our guests in a clean, contactless manner to ensure we maintained sales and continually provided our guests with an unparalleled service."

📈 The results: The hotels have enriched the guest experience and optimised resources through the use of the app and the use of QR codes. By giving their guests instant access to a wealth of information and ordering facilities, the hotels have generated additional revenue and achieved ROI in a short amount of time. The intuitive app is easy to manage and enables them to be more efficient and productive.

124% increase in F&B revenue- F&B sales and average guest spend has increased (along with service requests), proving an effective enabler for driving ancillary revenue & elevating the guest experience
Accurate and up to date- with the app, the hotels can easily edit the menu and guest directory, to ensure it’s always live & updated with the latest offerings & to reduce reliance on the front desk
Sustainable & cost-effective- the hotels have reduced waste and decreased their reliance on paper menus and directories, making considerable cost savings and being more environmentally friendly