Les Roches Blanches Hotel Boosts its Additional Sales thanks to the Bowo Guest App and Tablets

GUEST EXPERIENCE

Les Roches Blanches Hotel is an exceptional site located on the coast of Cassis in France, successfully blending the magic of the natural elements with French-style luxury. Offering breathtaking views of the majestic Calanques cliffs, this 45-room hotel boasts a unique environment and uses Bowo solutions to enhance the guest experience as well as achieve additional sales.

Why it matters: After a complete renovation, Les Roches Blanches reopened in 2018 with a second infinity pool, a spa, three Mediterranean cuisine restaurants, and a fifth star. The question of modernizing the guest experience was at the heart of this renovation.

However, the idea was not to go overboard and all-digital, given the surrounding environment.

Top 3 Core Objectives: Les Roches Blanches' challenges revolved around modernizing the guest experience, developing activities, and attracting a local clientele for the restaurants.

Offering a digital experience: The hotel owner, aware of the clients' new digital habits, wanted to offer guests a digital experience.
Developing activities: In addition to wanting to modernize, there was a desire to anticipate the low season, when stays are shorter. So starting in June, the challenge was to develop activities and suggestions to keep guests occupied at the hotel, extend their stay and secure loyalty.
Attracting a local clientele: Also, it was also important for Les Roches Blanches to attract local customers to the restaurants of the hotel.

"The application helps me grow all the hotel's secondary points of sale, whether it's the SPA, catering, or even concierge activities. It also enables us to incorporate additional external services that we wouldn't have been able to implement without Bowo."

Thomas Molfessis

Development Manager

Innovators Mentioned

Les Roches Blanches Hotel

Bowo

Thomas Molfessis

Development Manager

Les Roches Blanches Hotel

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👍 Development Manager Thomas Molfessis said that Bowo helped them to boost additionnal sales:

"The application helps me grow all the hotel's secondary points of sale, whether it's the SPA, catering, or even concierge activities. It also enables us to incorporate additional external services that we wouldn't have been able to implement without Bowo."

⚖️ The selection process: During their research process, Thomas Molfessis evaluated Bowo's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Bowo was the best fit solution:

Development Manager Thomas Molfessis said, about their decision: "What Bowo does, what no one else provides, is the development of a tailor-made application that meets the hotel's requirements and where you can really ask for what you want."

📈 The results: Given these multiple challenges, Les Roches Blanches partnered with Bowo to develop two digital solutions : - a Guest App that's accessible from any device without the need to download: this custom-developed app showcases all the hotel's offerings and services, allowing direct bookings. - they provided several tablets for guests, strategically located in select rooms, near the SPA exit, and in the restaurants

It makes it possible to develop concierge activities and all the secondary points of sale at the hotel, whether it is the SPA or the restaurants. The possibility of booking these activities directly has been shown to facilitate and boost reservations. Over the past 3 months, for example, the hotel has logged 93 room service orders and 191 activity reservations via the app. And the hotel does not only promote its in-house activities. External activities have been included, allowing the hotel to attract local customers.
Another advantage that Les Roches Blanches has gained from Bowo solutions is the streamlining of its processes. The automation of orders allows the receptionists to spend less time on the phone. As a result, the hotel can provide a higher-quality customer service because tasks that can be automated are handled by Bowo, freeing up the staff to focus on more high-value-added tasks.
"Something more in the guest experience". With Bowo, the hotel has developed a tailor-made city guide for example, showing places where their clients can go for a walk, visit museums, etc. The hotel can therefore help customers organise their stay - customers who can be a bit short of inspiration when they arrive, because they don't know the area.

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