Helping Sofitel Triple Reviews, Optimize Service Delivery, and Build a Strong Online Reputation

GUEST EXPERIENCE

Sofitel Brussels Europe offers a luxurious, one-of-a-kind hotel experience in the heart of Brussels. By combining high-quality service, local culture, and French aesthetics, Sofitel aims to provide a comfortable and memorable stay. Attracting many business guests, the hotel offers everything a work trip would need to run smoothly. By digitizing all service offerings with Easyway, guests can plan every detail and communicate quickly. Meeting today's digital standards helps Sofitel increase guest engagement and triple their Google reviews.

Why it matters: Digitizing all services allows Sofitel Brussels to provide their guests with the ultimate luxury experience that is both efficient and personal.

Easyway allows you to communicate with your guest via direct messaging, increasing engagement and making the communication more accessible and organic.

Top 3 Core Objectives: As a luxury hotel with many business guests, Sofitel wanted to ensure that its services aligned with today's digital standards.

Digitize services: They noticed guests wanted to check in early or upgrade a room before arrival, both services they weren't offering online.
Increase upsells: Since they already offered plenty of upselling opportunities, they wanted one platform to help guests make the most of their stay.
Communicate faster: Have the ability to quickly communicate with guests to meet their needs.

"Easy and fast communication tool with all guests. Easyway is following the latest trends in which guests expect the possibility to contact the property easily without any restrictions or a waiting time."

Herve Deniau

Executive Assistant Manager

Innovators Mentioned

Sofitel Brussels Europe

Easyway

Herve Deniau

Executive Assistant Manager

Sofitel Brussels Europe

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👍 Executive Assistant Manager Herve Deniau said that Leading today's digital standard in hospitality:

"Easy and fast communication tool with all guests. Easyway is following the latest trends in which guests expect the possibility to contact the property easily without any restrictions or a waiting time."

⚖️ The selection process: During their research process, Herve Deniau evaluated Easyway's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Easyway was the best fit solution:

Executive Assistant Manager Herve Deniau said, about their decision: "Easyway is an all-encompassing solution that enables you to better engage with your guests at all layers of their stay."

📈 The results: By digitizing all service offerings with Easyway, guests can plan every detail and communicate quickly. Meeting today's digital standards helps Sofitel increase guest engagement and triple their Google reviews.

Through Easyway, Sofitel proactively messages guests a link to their Guest Portal. Guests can purchase room upgrades or additional services, including early check-in, restaurant reservations and more.
Through the Guest Portal, an extra $40 is spent per guest on average, driving 79% of guest purchases pre-arrival.
Using Easyway's WhatsApp Business API, Sofitel has improved guest engagement and made communication fast and friendly.

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