Digital Innovation Meets Human Touch: Stay Kooook's Path to Operational Excellence

GUEST EXPERIENCE

Stay Kooook reimagines traditional hospitality by combining hotels, serviced apartments, and co-living spaces. Since 2020, this innovative Swiss-German brand has expanded to multiple locations including Bern, Geneva, and Leipzig, with more properties planned. Their digital-first approach enables easy seamless guest experiences while maintaining authentic human connections.

Why it matters: By implementing LIKE MAGIC, Stay Kooook successfully created a lean yet human-centric hospitality model. The platform enables the brand to operate efficiently with minimal staff while maintaining high service standards. This digital transformation supports Stay Kooook's rapid expansion plans across Germany while preserving their commitment to authentic guest experiences.

LIKE MAGIC transformed Stay Kooook's operations by centralizing all critical functions into a single, intuitive platform. The white-label web app serves as the digital backbone of the guest experience, seamlessly integrating with Apaleo PMS, digital key systems, housekeeping tools, and payment gateways. Guests gain complete control over their stay through the platform - from pre-arrival check-in to keyless room access, in-stay purchases, and direct messaging with hosts. The system's automated notifications and comprehensive FAQ section significantly reduce routine inquiries, allowing on-site staff to focus on meaningful guest interactions. For staff, LIKE MAGIC eliminates manual processes by managing housekeeping requests, maintenance tasks, and guest communications through one dashboard. The platform's automated error detection system proactively identifies potential issues, such as low battery levels in digital locks, ensuring smooth operations.

Top 3 Core Objectives: Stay KooooK implemented LIKE MAGIC to streamline operations across multiple properties with minimal staff while delivering a seamless, digital guest experience. They aimed to unify systems, reduce training time, and empower guests with greater autonomy during their stay.

Efficient Multi-Property Management: They aimed to operate multiple locations, such as those in Bern, Geneva, and Leipzig, with a lean team while maintaining high-quality, personalized guest services.
Enhanced Guest Autonomy: Stay KooooK sought to empower guests by enabling them to manage their stays digitally, from check-in to room access and service requests, aligning with modern preferences for self-service options.
Reduced Staff Training Time: They aimed to decrease the time required to train staff on multiple platforms, facilitating quicker onboarding and adaptability.

Innovators Mentioned

Stay Kooook

LIKE MAGIC

Cedric Maderer

Product Manager

Stay Kooook

"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me.""

Cedric Maderer

Product Manager

👍 Product Manager Cedric Maderer said that LIKE MAGIC is essential to Stay KooooK's guest experience.:

"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me.""

⚖️ The selection process: During their research process, Cedric Maderer evaluated LIKE MAGIC's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that LIKE MAGIC was the best fit solution:

Product Manager Cedric Maderer said, about their decision: "We don’t want our hosts bogged down with repetitive tasks. Like Magic gives them the freedom to actually engage with guests, whether it’s sharing interesting local tips or even cooking meals together in the communal kitchen."

📈 The results: With LIKE MAGIC, Stay KooooK successfully operates multiple locations with lean teams, achieving high efficiency and guest satisfaction. The platform has reduced staff training time and enabled fully digital, self-service guest experiences.

Lean operations: Reduced staffing needs to 2.5 FTE for an 85-room property
Guest Journey adoption: Enabled 95% of guests to manage their entire stay digitally.
Decreased staff training time to under four hours for new employees.

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