Northern Lights Village: How to save up to 2 hours of daily tasks using automation

MARKETING

Northern Lights Village optimised its communications, not only saving time for its staff but also making its campaigns more effective. How did they do it? Keep reading to find out.

Why it matters: In hospitality, brands need to provide their guests with a unique experience, and part of that experience has to do with how effectively they handle communications. Northern Lights Village is a great example of how brands can tackle both objectives.

Northern Lights Village offers a magical way to experience the wintry star-filled sky and the Northern Lights while lying comfortably in a warm bed. Along with that, they offer unique accommodations, activities and experiences in Lapland, Finland. The team wanted to reduce the number of repetitive questions so the staff could dedicate their time to more value-adding tasks. At the same time, they saw the opportunity to improve their web visitor’s experience by being always reachable and providing quick answers to them to maximize their experience. Through Bookboost’s integration with its PMS, the hospitality brand was able to connect all its social media and messaging channels to bundle all its communications in one general overview.

Top 3 Core Objectives: The brand was looking for a tool that could easily integrate with their PMS and make their staff's daily tasks easier, by freeing their time

Tackle staff’s daily tasks: Repetitive communication tasks were taking the time of their staff. The brand was looking to automate some touchpoints in order to help its employees.
Improve communications: Make sure guests can reach the brand at any point and with a positive user experience.
More effective marketing campaigns: Communicate the great offer they already have in an even better way.

Innovators Mentioned

Northern Lights Village

Bookboost

André Henke Marques

General Manager

Northern Lights Village

"Bookboost is an efficient and reliable tool, which aggregates all our messaging channels into one intuitive interface. The integration with our PMS allows us to have all relevant information at our fingertips when communicating with our guests."

André Henke Marques

General Manager

👍 General Manager André Henke Marques said that All information at our fingertips:

"Bookboost is an efficient and reliable tool, which aggregates all our messaging channels into one intuitive interface. The integration with our PMS allows us to have all relevant information at our fingertips when communicating with our guests."

⚖️ The selection process: During their research process, André Henke Marques also researched Quinta, Whistle, and ultimately decided Bookboost was the best fit for them.

General Manager André Henke Marques said, about their decision: "We’ve tried a few solutions in the past and Bookboost is definitely the number one choice for us."

📈 The results: The Finnish brand has saved up to 2 hours of daily tasks by automating repetitive guest communication tasks.

By saving 2 hours of daily communication tasks, the staff has more time to dedicate to other projects.
Better response rates and a better communication experience, since through the automated responses the guests always get the information needed at the right time
More effective marketing campaigns. By having a tool integrated into their PMS, the team can use the general overview to create better campaigns.