How working with SHR Group increased direct bookings and reduced cancellations

MARKETING

Woodlands Hotel came to SHR Group in the middle of the Coronavirus pandemic, with the primary ambition to grow their revenue through organic and paid digital channels.

Why it matters: Growing revenue in a period of uncertainty was a large challenge, but one that both Woodlands Hotel and SHR Group took head on.

SHR Group provide a full suite of products, designed to put the guest first while also allowing the hotel to scale up their business. The primary objective was to grow their revenue through organic and paid digital channels.

Top 3 Core Objectives: The primary ambition was to grow their revenue through organic and paid digital channels, while opening them up to more markets.

Website Design: Develop a new website that brought the very best of the brand to life
Grow Wedding and Voucher: Grow both wedding event business and voucher purchases organically and through digital channels
Digital Marketing: Develop a digital strategy to maximise revenues and increase awareness of the brand both at home and abroad.

"As a family and extended team, we passionately invest in developing our resort and experiences. Changing our website and booking engine afforded us the opportunity to tell our new story and to new markets."

Elaina Fitzgerald

Director

Innovators Mentioned

Woodlands Hotel

SHR Group

Elaina Fitzgerald

Director

Woodlands Hotel

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👍 Director Elaina Fitzgerald said that Growing our digital presence along with new markets was our key strategy.:

"As a family and extended team, we passionately invest in developing our resort and experiences. Changing our website and booking engine afforded us the opportunity to tell our new story and to new markets."

⚖️ The selection process: During their research process, Elaina Fitzgerald evaluated SHR Group's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SHR Group was the best fit solution:

Director Elaina Fitzgerald said, about their decision: "SHR Group's team and particularly Tom our account manager went to great lengths to advance our web presence. We are a target-driven organisation and SHR Group's strong reporting, focus on key metrics and continuous innovation have helped drive our traffic and our return on investment to levels beyond our expectations. Continuous growth is important to us and SHR Group are very much on that journey with us.""

📈 The results: The hotel grew their booked revenue with cancellations reduced by 51% in their first full year 2021 v 2020 and by a further 16% in 2022.

Google Ad Campaigns gave a return of 64:1 in 2021 and 52:1 in 2022.
Introduced Microsoft Advertising in 2022, ROI of 29:1
Google Display and Youtube generated over 1.7M impressions in 2022

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