Turning Guest Engagement into Unprecedented Revenue Gains

MARKETING

OTH Hotels & Resorts, a best-in-class management company, manages five unique, independent hotels across the United States.

Why it matters: In an increasingly competitive hotel industry, OTH Hotels & Resorts faced the challenge of enhancing guest loyalty, increasing direct bookings, and maximizing revenue per stay while improving the overall guest experience.

With a diverse portfolio of properties, OTH sought a solution that could drive additional room nights, boost guest retention, and provide measurable ROI without increasing operational complexity.

Top 3 Core Objectives: To address key challenges, OTH Hotels & Resorts partnered with The Guestbook, a leader in loyalty programs and direct booking incentives for the hospitality industry.

Increase in Room Nights: This collaboration offered guests the ability to earn rewards redeemable for future stays increasing room nights and encouraging return guests.
Ease of Integration: The program has seamlessly integrated with OTH’s booking engine and rewards program to boost direct bookings and drive incremental revenue.
Impressive Revenue Impact: The program has driven an additional $1.8M in room revenue across the brands hotels.

The Guestbook

The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.

4.9 300 REVIEWS

Innovators Mentioned

OTH Hotels & Resorts

The Guestbook

Diana Ampuero

Corporate Director of Marketing

OTH Hotels & Resorts

"The ROI exceeded expectations, and we're excited to continue this successful collaboration."

Diana Ampuero

Corporate Director of Marketing

👍 Corporate Director of Marketing Diana Ampuero said that The results speak volumes to our success with The Guestbook.:

"The ROI exceeded expectations, and we're excited to continue this successful collaboration."

⚖️ The selection process: During their research process, Diana Ampuero evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

Corporate Director of Marketing Diana Ampuero said, about their decision: "Partnering with The Guestbook has been transformative. We've seen impressive revenue growth and gained invaluable insights into guest behavior, helping us refine our offerings."

📈 The results: This partnership not only increased direct bookings and revenue but also strengthened guest loyalty, delivering a remarkable return on investment and positioning OTH Hotels & Resorts for continued success.

$1.8 million in additional revenue
An impressive 19.5X revenue-cost multiple
191% Cross Networking Covering Rewards and Fees

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