Case Study

Galgorm Resort drives direct bookings with asksuite’s AI solution

Maria Rosa

Asksuite · יָנוּאָר 08, 2025

Galgorm Resort leveraged Asksuite’s AI-powered live chat to enhance guest engagement, improve response times, and increase direct bookings.

Why it matters: As a top destination in Northern Ireland, Galgorm needed a reliable, round-the-clock solution to manage guest inquiries. With Asksuite, they automated FAQs and optimized reservations, freeing staff to focus on personalized services.

Asksuite’s solution integrated with Galgorm’s systems to automate responses for availability and booking inquiries across multiple channels. This allowed the resort to maintain 24/7 service without overloading staff, achieving an 87x ROI in the process.

Top 3 Core Objectives: Automate guest inquiries to optimize operations and enhance booking outcomes.

Streamline communication: Automate repetitive inquiries for efficiency
Boost direct bookings: Improve conversion through faster, tailored responses.

"The AI-powered solution significantly improved our booking performance and freed up staff to focus on key priorities."

Elaine Kelly

Group Project & System Manager

👍 Group Project & System Manager Elaine Kelly said that Galgorm Resort achieved 23x ROI in direct booking using Asksuite:

"The AI-powered solution significantly improved our booking performance and freed up staff to focus on key priorities."

⚖️ The selection process: During their research process, Elaine Kelly evaluated Asksuite's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Asksuite was the best fit solution:

Group Project & System Manager Elaine Kelly said, about their decision: "With Asksuite, we’ve transformed how we engage with guests, ensuring prompt responses and high satisfaction."

📈 The results: Galgorm achieved greater efficiency, improving engagement and booking performance.