Case Study

From Bottlenecks to Breakthroughs: How BAWA Hotels & Leisure Took Control of Operations and Unlocked Their Commercial Potential

Ricky Schoeman

Cloudbeds · נוֹבֶמבֶּר 19, 2025

BAWA Hotels & Leisure, a growing hospitality group in Mexico’s Yucatán Peninsula, partnered with Cloudbeds to replace outdated systems, modernize operations, and accelerate commercial growth. The result: higher revenue, smarter pricing, and a more balanced distribution strategy across their properties.

Why it matters: Cloudbeds helped BAWA break through the limits of legacy technology. By centralizing operations and enabling data-driven revenue management, BAWA achieved double-digit growth, improved efficiency, and gained a powerful foundation for future expansion.

Cloudbeds provided BAWA Hotels & Leisure with an all-in-one platform for property management, revenue optimization, and channel distribution — helping the group make faster decisions, grow strategically, and maintain full control over pricing and performance.

Top 3 Core Objectives: As BAWA reached the limits of its legacy PMS, the leadership team sought a scalable system that could simplify operations, optimize revenue, and sustain growth in a competitive market.

Replace outdated technology: Move from a slow, local PMS to a modern, integrated system capable of handling daily rate updates, reporting, and occupancy management in real time.
Drive commercial growth: Implement a unified platform with built-in revenue management tools to increase occupancy, ADR, and RevPAR through smarter pricing and forecasting.
Build operational agility: Adopt a user-friendly system that improves staff efficiency, reduces training time, and supports consistent performance across properties.

"We had projected 7% year-over-year growth for March at our Casa Lucía hotel. In the first month, by just manually following Cloudbeds’ suggestions, we achieved 18% growth. It was a very pleasant surprise."

Ulises Cobos

Commercial Director

👍 Commercial Director Ulises Cobos said that Cloudbeds delivered instant, measurable results that surpassed expectations.:

"We had projected 7% year-over-year growth for March at our Casa Lucía hotel. In the first month, by just manually following Cloudbeds’ suggestions, we achieved 18% growth. It was a very pleasant surprise."

⚖️ The selection process: During their research process, Ulises Cobos evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

Commercial Director Ulises Cobos said, about their decision: "The support team has been incredible; they’ve helped us a lot. Cloudbeds’ interface is intuitive, simple, and quick to use — a huge advantage in a market with high staff turnover."

📈 The results: In just one month with Cloudbeds, BAWA Hotels & Leisure exceeded growth projections, achieved record-breaking revenue, and built a sustainable commercial strategy backed by real-time insights.

18% year-over-year revenue growth in the first month using Cloudbeds
Achieved a balanced sales mix: 40% OTAs, 30% agencies/corporates, 30% direct bookings
Simplified operations and staff training with an intuitive, easy-to-use interface