Case Study

Tech-powered, guest-first: powering Charlie’s reimagined approach to hybrid hospitality

Ricky Schoeman

Cloudbeds · דֵצֶמבֶּר 12, 2025

Charlie, a fast-growing hybrid hospitality brand in Brazil, uses Cloudbeds to power a tech-forward, guest-centric model across 2,300+ apartments in 60 buildings. With Cloudbeds, Charlie scales operations, automates key workflows, and delivers frictionless, home-like stays at hotel-level quality.

Why it matters: Cloudbeds enables Charlie to combine cutting-edge technology with warm, intuitive service — supporting rapid expansion, streamlining operations, and creating extraordinary guest experiences without operational complexity.

Cloudbeds serves as Charlie’s operational backbone, supporting digital check-in, centralized distribution, multi-property control, and API-driven customization to enable a scalable, fully tech-powered hospitality model.

Top 3 Core Objectives: As Charlie expanded its pioneering hybrid hospitality concept, it needed a flexible, scalable platform that could automate operations, empower employees, and support rapid product innovation.

Seamless guest journey: Adopt technology that supports frictionless booking, check-in, and apartment access — enabling guests to enjoy a fully digital, autonomous experience.
Scale operations efficiently: Leverage a user-friendly PMS that simplifies staff training, supports cross-functional teams, and reduces onboarding time as the company grows from dozens to hundreds of employees.
Build custom tools: Integrate Cloudbeds with proprietary applications to optimize housekeeping, post-distribution processes, and operational workflows at scale.

"Without Cloudbeds’ full range of features, we wouldn’t be selling as effectively or exploring new business opportunities as we do today."

Flávio Ghelfond

Co-Founder and CFO

👍 Co-Founder and CFO Flávio Ghelfond said that Cloudbeds’ capabilities give Charlie the freedom to grow on its own terms.:

"Without Cloudbeds’ full range of features, we wouldn’t be selling as effectively or exploring new business opportunities as we do today."

⚖️ The selection process: During their research process, Flávio Ghelfond evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

Co-Founder and CFO Flávio Ghelfond said, about their decision: "Cloudbeds’ onboarding process is simple and practical. It’s intuitive, and our employees can learn different areas of the business without extensive training. That’s why we chose Cloudbeds."

📈 The results: With Cloudbeds, Charlie built a high-performing tech ecosystem that supports operational efficiency, exceptional guest satisfaction, and record-breaking growth — including surpassing one million nights sold in just four years.