Tech-powered, guest-first: powering Charlie’s reimagined approach to hybrid hospitality

OPERATIONS

Charlie, a fast-growing hybrid hospitality brand in Brazil, uses Cloudbeds to power a tech-forward, guest-centric model across 2,300+ apartments in 60 buildings. With Cloudbeds, Charlie scales operations, automates key workflows, and delivers frictionless, home-like stays at hotel-level quality.

Why it matters: Cloudbeds enables Charlie to combine cutting-edge technology with warm, intuitive service — supporting rapid expansion, streamlining operations, and creating extraordinary guest experiences without operational complexity.

Cloudbeds serves as Charlie’s operational backbone, supporting digital check-in, centralized distribution, multi-property control, and API-driven customization to enable a scalable, fully tech-powered hospitality model.

Top 3 Core Objectives: As Charlie expanded its pioneering hybrid hospitality concept, it needed a flexible, scalable platform that could automate operations, empower employees, and support rapid product innovation.

Seamless guest journey: Adopt technology that supports frictionless booking, check-in, and apartment access — enabling guests to enjoy a fully digital, autonomous experience.
Scale operations efficiently: Leverage a user-friendly PMS that simplifies staff training, supports cross-functional teams, and reduces onboarding time as the company grows from dozens to hundreds of employees.
Build custom tools: Integrate Cloudbeds with proprietary applications to optimize housekeeping, post-distribution processes, and operational workflows at scale.

Innovators Mentioned

Cloudbeds

Flávio Ghelfond

Co-Founder and CFO

Charlie

"Without Cloudbeds’ full range of features, we wouldn’t be selling as effectively or exploring new business opportunities as we do today."

Flávio Ghelfond

Co-Founder and CFO

👍 Co-Founder and CFO Flávio Ghelfond said that Cloudbeds’ capabilities give Charlie the freedom to grow on its own terms.:

"Without Cloudbeds’ full range of features, we wouldn’t be selling as effectively or exploring new business opportunities as we do today."

⚖️ The selection process: During their research process, Flávio Ghelfond evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

Co-Founder and CFO Flávio Ghelfond said, about their decision: "Cloudbeds’ onboarding process is simple and practical. It’s intuitive, and our employees can learn different areas of the business without extensive training. That’s why we chose Cloudbeds."

📈 The results: With Cloudbeds, Charlie built a high-performing tech ecosystem that supports operational efficiency, exceptional guest satisfaction, and record-breaking growth — including surpassing one million nights sold in just four years.