Bunchrew House Saw 35% Increase In Direct Bookings

OPERATIONS

Bunchrew House is a 16 bedroom country side hotel located in Inverness, UK. The main goal for the hotel was to find a software system that would allow them to easily manage and increase direct bookings.

Why it matters: The Bunchrew House was looking for a software system to help increase reservations and manage their efficiency. They have seen a 35% increase in bookings from their switch to innRoad.

innRoad's software allows hoteliers throughout the world to easily manage their reservations, operations, and connect to numerous OTAs. This allows properties to open their hotel up to more reservations through online visibility.

Top 3 Core Objectives: The main goal for the hotel was to find a software system that would allow them to easily manage and increase direct bookings. They wanted to be able to clearly see revenue changes and rates so they could efficiently manage their data to plan for growth.

Increase direct bookings: Before innRoad, they were only receiving 10% direct bookings. They wanted to be able to increase this number to generate more revenue.
Easily manage revenue/rates: They specifically wanted to be able to easily update rates, utilize surge alerts, and streamline rates across channels.
Connect to more OTAs: They wanted a software system that would connect with the top online travel agents like Booking.com, Expedia, and VRBO so they could increase their visibility.

"I was looking for a PMS system that would make it easier for us to focus on direct bookings and an easier overall platform. innRoad helped with rate changes and online bookings. 90% of online bookings came from OTAs before innRoad. Now 55% of online bookings come from OTAs and 45% are direct bookings to our website."

Norbert Szabo

General Manager

Innovators Mentioned

Bunchrew House

innRoad

Norbert Szabo

General Manager

Bunchrew House

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👍 General Manager Norbert Szabo said that innRoad helped their property be able to focus on direct bookings, manage rate changes, and increase direct bookings to 45%.:

"I was looking for a PMS system that would make it easier for us to focus on direct bookings and an easier overall platform. innRoad helped with rate changes and online bookings. 90% of online bookings came from OTAs before innRoad. Now 55% of online bookings come from OTAs and 45% are direct bookings to our website."

⚖️ The selection process: During their research process, Norbert Szabo evaluated innRoad's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that innRoad was the best fit solution:

General Manager Norbert Szabo said, about their decision: "We selected innRoad's software due to the channel manager, reporting features, and easy to use tape-chart. Data is important to us which is another reason we chose innRoad so we can see revenue changes and rates easily."

📈 The results: After their switch to innRoad, they saw a 35% increase in direct bookings, increased revenue from more bookings, increased OTA channel connections, reduced errors when taking reservations, and greater efficiency through automation. Their team is supported through innRoad's 24/7/365 live support team.

35% Increase in Direct Bookings. Before they started with innRoad, they were seeing 10% of reservations come from direct bookings. After utilizing innRoad, they now see 45% of reservations coming from direct bookings on their website, leading to an increase in revenue.
Easily Manage Revenue & Rates. Through utilizing innRoad's reporting features, their team is able to easily manage room revenue and rate changes. This has allowed them to easily update rates, pull reports, and generate data needed to improve their business.
Increased Visibility from OTA Channels. Through utilizing innRoad's Channel Manager, they have been able to increase their online presence and easily manage rates and reservations on all channels.

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