How M3 Became the Solution for Crescent Seeking a unified solution, Crescent embarked on a quest to find a platform capable of consolidating diverse systems across various properties with benefits to extend beyond accounting staff alone and into the business operation itself. Transitioning to M3, a solution that provided the accounting functionalities they required, proved pivotal in their decision-making process, ultimately aligning their technology infrastructure with their organizational needs. “We aimed to streamline procedures as much as possible, saving time and effort to expedite our closing processes,” says Rob Smith, Chief Financial Officer at Crescent Hotels & Resorts. He continues, “With M3, properties can easily review P&Ls throughout the month, mitigating issues by the time we reach closing. This ensures swift closures without unnecessary delays while ensuring data accuracy. There isn’t a reason for us not to close fast. " There was a strong belief that M3 was the right system to propel the company to new heights. While encountering inevitable challenges along the way, Crescent remains optimistic, particularly given the enthusiasm expressed by field personnel experienced with M3. The decision to opt for M3 is grounded in its affordability and the belief that its capabilities will deliver the efficiencies and functionality they need as an organization while providing their sophisticated investors and owners with timely and accurate data.

Consolidating Diverse Systems: Crescent Hotels & Resorts sought a unified platform to streamline processes across properties, ultimately selecting M3 for its robust accounting functionality and seamless integration. The switch to M3 has accelerated month-end closings, improved data accuracy, and provided real-time financial insights, aligning their technology with organizational goals.

Efficiency & Operational Excellence: Crescent Hotels & Resorts aims to achieve operational excellence and cost savings through M3’s platform, accelerating closing processes and boosting productivity. They trust M3 to provide best-in-class reporting and continuous innovation, positioning Crescent to stay ahead in the evolving hospitality industry.

Exceptional Support & Improvements: Crescent Hotels & Resorts has been impressed by M3’s efficient accounting software and the outstanding support provided during implementation. Despite challenges with system integration, M3’s responsive partnership, creative solutions, and effective communication have continuously met Crescent’s needs, ensuring a smooth transition and ongoing improvements.