Brama's blueprint: small boutique hotel sees big wins with Mews

OPERATIONS

Discover how this 23‑room boutique hotel from the UK transformed a historic landmark into a tech-forward, guest-centric property.

Why it matters: Brama sits within the Grade II-listed landmark building that was once at the center of many of Bromley's historic moments. As the first boutique hotel in the area, it set out to raise the bar for local hospitality, pairing guest-centric tech with efficient, sustainable operations in a mixed-use space.

The team needed a system that was fast, intuitive and practical for both on-site staff and third-party contractors like housekeepers. When evaluating options, Mews stood out for its functionality, ease of use and accessible pricing - ideal for a new boutique opening.

Top 3 Core Objectives: Brama needed a modern hospitality platform that could support a lean team, deliver a seamless guest experience, and ensure staff could adopt the system quickly — all while laying a foundation for scalability.

Lean operations: Brama required operational efficiency, since the team is small and managing a historic building adds complexity.
Seamless guest journey: The hotel aimed to build a tech‑forward guest experience that feels effortless — from booking, to arrival, to in‑stay services.
Staff enablement: Given the boutique set‑up and mixed‑use space, Brama needed a platform that staff could learn quickly and use reliably.

Innovators Mentioned

Brama

Mews

Alasdair Wilson

Hotel Director

Brama

"Automation has completely changed how we work. It's far beyond anything I've experienced in previous roles."

Alasdair Wilson

Hotel Director

👍 Hotel Director Alasdair Wilson said that Automation has transformed Brama’s operations, enabling greater efficiency and smoother workflows.:

"Automation has completely changed how we work. It's far beyond anything I've experienced in previous roles."

⚖️ The selection process: During their research process, Alasdair Wilson evaluated Mews's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Mews was the best fit solution:

Hotel Director Alasdair Wilson said, about their decision: "Mews handles the whole guest experience so well and it's incredibly simple to use for all parties."

📈 The results: By partnering with Mews, Brama successfully launched a fully tech-enabled boutique hotel that allows their small team to operate efficiently while delivering a seamless guest experience. The platform streamlined operations, enhanced guest satisfaction, and provided a foundation for growth and flexibility.

85% occupancy rate
#1 ADR within 5 miles, a new local benchmark
0% chargeback rate with Mews Payments

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