Case Study

How Edyn Transformed its Parking Space Management with Mews

Sara Arzan

Mews · דֵצֶמבֶּר 13, 2023

Turing Locke and other properties in the Locke chain of aparthotels realized a 10% boost in parking occupancy and an increase in revenue while saving staff time and stress simply by automating the bookings in Mews.

Why it matters: The Locke Group, a design-led aparthotel chain with 15 properties across the UK and Europe and part of the Edyn Group of properties, faced challenges with their parking space management. They had no way to control pricing or dynamically adjust rates. They also had a highly manual process and knew that when you have significantly more rooms than parking spots, overbooking is a risk. They were forced to run reports repeatedly to check the accuracy of their reservations and availability. When Igor Kostadinov, Product and Deployment Manager at Edyn, first learned about the potential of bookable services to improve the way he sold and managed their parking spots, he jumped on board. They tested it at three properties, including the 64 spots at Turing Locke in Cambridge. The results were so positive that he immediately rolled it out across their entire portfolio.

- Improved data reliability - Implemented dynamic pricing - Promoted parking as an added value

Top 3 Core Objectives: “Our teams had to verify the information and data on the platform multiple times before agreeing to new sales and bookings. Now we know that if you have a spot booked, that’s it. You can clearly and confidently see it on the platform.” Igor Kostadinov, Product and Deployment Manager, Edyn

Data they can trust: As a massive building with shared spaces and a focus on working with – and for – the community, the staff at Turing Locke was looking for a more efficient way to manage their parking bookings. They found themselves running multiple reports and repeatedly checking reservations, all of which was time-consuming, tedious and error-prone.
Increased revenue from parking: Previously Turing Locke was unable to adjust rates for different segments of guests, and it was challenging to develop an effective pricing strategy.
Online reservations: Making and managing parking reservations was previously done completely offline, requiring guests to contact the property to reserve a spot. It was inconvenient for guests and staff, especially with staff members in different locations

"Our teams had to verify the information and data on the platform multiple times before agreeing to new sales and bookings. Now we know that if you have a spot booked, that’s it. You can clearly and confidently see it on the platform."

Igor Kostadinov

Product and Deployment Manager

👍 Product and Deployment Manager Igor Kostadinov said that After a thorough review of PMS software, they found that Mews most adequately addressed the complex needs of long-stay hotels. The creative and flexible solutions were unlike anything else we had seen and perfectly aligned with our ambitious goals.:

"Our teams had to verify the information and data on the platform multiple times before agreeing to new sales and bookings. Now we know that if you have a spot booked, that’s it. You can clearly and confidently see it on the platform."

⚖️ The selection process: During their research process, Igor Kostadinov evaluated Mews's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Mews was the best fit solution:

Product and Deployment Manager Igor Kostadinov said, about their decision: "With parking bookable through Mews, we can now offer different prices and be more flexible. If you dive deep into this functionality, you can come up with a lot of creative ideas to boost benefits and profit."

📈 The results: By managing their parking space reservations in Mews, the staff was able to confidently handle high volumes of parking and guests without worrying that they were overbooking. With the ability to manage parking spaces the, Locke could start to apply rate management rules based on segmentation including vouchers for corporate clients or offer reduced pricing for guests who stay with them for more nights.

Improved and consistent bookings for their 45 parking spots and 20 EV chargers for guests and community members.
They were able to increase revenue based on segment as well as peak times. A secondary outcome was the value that booking parking through Mews offered to the hotel’s sales team who use parking as a way to bring added value to bookings.
They immediately saw a 25% boost in sales of parking spaces and now consistently have a 10% increase in parking spot bookings.