The Laundry Rooms powers their innovative aparthotel model through Mews

OPERATIONS

The Canadian aparthotel brand provides a fully digital yet personalized guest journey while maximizing profit.

Why it matters: The Laundry Rooms is an innovative Canadian aparthotel brand that combines the comfort, flexibility and local knowledge of home living with the personalized service of a hotel stay. Currently in four of Canada’s coolest neighborhoods – with new locations already underway – the brand uses smart technology to provide seamless guest experiences.

The Laundry Rooms uses Mews Booking Engine so guests can easily book direct via their website. It’s easy to set up multiple rates per apartment while guests can book parking and pet fee extras. The brand also uses the Google Hotel Search integration through Mews Marketplace to boost visibility and drive more direct bookings.

Top 3 Core Objectives: “We were looking for anything but the legacy systems on the market today. We landed on Mews because of the open API, the willingness and ability to scale and ‘bolt on' other white-label solutions.” Matthew Opferkuch CEO, The Laundry Rooms

Direct bookings, boost profit: While OTAs are useful for increasing guest reach, they come at a commission fee cost. Direct bookings are a more valuable channel for bookings.
High-tech meets high-end experiences: As a hybrid hospitality brand, there is no traditional reception desk at each property, but guests still need an easy way to check in, check out and ask questions.
Payment security and variety: With all transactions handled digitally, The Laundry Rooms needed a reliable and secure payments solution.

Innovators Mentioned

Mews

Matthew Opferkuch

CEO

The Laundry Rooms

"We were looking for anything but the legacy systems on the market today. We landed on Mews because of the open API, the willingness and ability to scale and ‘bolt on' other white-label solutions."

Matthew Opferkuch

CEO

👍 CEO Matthew Opferkuch said that Mews was chosen over legacy systems for its open API and scalable, adaptable platform that seamlessly integrates with other white-label solutions.:

"We were looking for anything but the legacy systems on the market today. We landed on Mews because of the open API, the willingness and ability to scale and ‘bolt on' other white-label solutions."

⚖️ The selection process: During their research process, Matthew Opferkuch evaluated Mews's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Mews was the best fit solution:

CEO Matthew Opferkuch said, about their decision: "Mews is light years ahead in comparison to everything else we’ve seen. The core functionality is not only powerful but the UI and UX are very intuitive and user-friendly."

📈 The results: Even when they are offsite, guests are able to message the properties for a personalized concierge experience. All check-ins are done online, and on the day of check-out, the reservation is automatically ended in the system. Mews Payments handles transactions quickly and securely, with certification including PSI DSS and SOC 2 Type 2. Once card details are provided, payments can be actioned with a single click.

• Two thirds of bookings are made directly • 22% higher booking value for direct bookings • 30% of reservations upgrade in the booking engine, with an average • €55 average upsell value • 6.1% booking engine conversion rate in Hamilton; 6.4% in Cambridge
• Fully digital check-in and check-out • Seamless guest experiences
• 100% of card payments automated through Mews Payments • Apple Pay is the most commonly used payment for online check-out extras