Case Study

The Regent sets a new standard for tech-powered aparthotels using Mews

Sara Arzan

Mews · אוֹקְטוֹבֶּר 18, 2024

Flexibility, convenience and comfort – this UK aparthotel succeeds in providing remarkable guest experiences thanks to automation.

Why it matters: The Regent is an aparthotel in Cambridge operated by The Citystay Group, offering studio apartments and classic hotel-style rooms. Combining the comfort of home with the hospitality of a hotel, The Regent’s central location makes it ideal for corporate stays and group accommodation.

Their ambitious team is innovating the typical aparthotel concept by creating multiple product verticals – hotel, extended stay, meetings and events – all with the support of a flexible PMS.

Top 3 Core Objectives: "We struggled with an outdated reservation process and planned to hire someone to sort it out. It turned out we didn't need a dedicated person because of the automation that's been built into Mews. That was such a game-changer for us." Declan Fitzhenry, Managing Director

Automation and efficiency increase: For aparthotels, self-service functionalities are paramount. The Regent wanted to enhance efficiency, streamline operations and provide seamless guest experiences through automation.
Role-based staff training: How can new staff members start using complex systems like a PMS as quickly as possible without demanding too much time and attention from busy colleagues?
Transparent and collaborative PMS: Most PMS software is configured solely by the onboarder. It makes any future adjustments complex and time-consuming, leading to frustration and operational lags.

""Payment automation means that most of the admin work is done automatically. With Mews Kiosk and self check-ins, we can focus on delivering a great guest experience while the work does itself.""

Declan Fitzhenry

Managing Director

👍 Managing Director Declan Fitzhenry said that "Payment automation means that most of the admin work is done automatically. With Mews Kiosk and self check-ins, we can focus on delivering a great guest experience while the work does itself.":

""Payment automation means that most of the admin work is done automatically. With Mews Kiosk and self check-ins, we can focus on delivering a great guest experience while the work does itself.""

⚖️ The selection process: During their research process, Declan Fitzhenry evaluated Mews's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Mews was the best fit solution:

Managing Director Declan Fitzhenry said, about their decision: "“The training at Mews University is seriously impressive. Not only is it a superb method of teaching, but it helps us generate in-house experts who know exactly how to use the PMS to generate the best results.”"

📈 The results: Automated payments lead to a seamless experience – it’s easy for guests to pay and staff to process payments. Mews University ensures a smooth onboarding for all new team members at the Regent, regardless of their previous experience in hospitality. The Regent team configured Mews themselves with the help of the Mews onboarder.

Huge time savings and a cross-departmental productivity boost
1 day of training for new staff on Mews University, followed by targeted team-by-team specifics
The team can autonomously reconfigure software if necessary