Case Study

Why This Luxury Cape Town Boutique Was Seeking an Easy-to-Use All-in-1 Platform to Automate Manual Processes and Boost Ancillary Revenue

Lindsay Krause

RoomRaccoon · נוֹבֶמבֶּר 25, 2022

O’Two Boutique Hotel is a luxury 34-room boutique hotel situated on Cape Town’s breathtaking platinum mile. When they opened their doors in 2019, they recognized the need for a partner who could provide an all-in-one cloud-based solution that would streamline processes to allow management to spend more time fulfilling guest needs instead of operating a fragmented tech stack.

Why it matters: O’Two Boutique Hotel recognised RoomRaccoon’s potential to help them automate manual processes and run every aspect of their business from one easy-to-use platform.

RoomRaccoon provided an all-in-one solution with all the functionality that O’Two Boutique Hotel needed to streamline operations, boost direct bookings, and increase ancillary revenue.

Top 3 Core Objectives: O’Two Boutique Hotel needed an all-in-one solution designed for boutique hotels that could support their business goals.

Increase ancillary revenue: O’Two Boutique Hotel offers guests several packages, experiences and add-ons. They required a platform with automated upsell functionality to manage inventory and boost ancillary revenue.
Increase visibility: O’Two Boutique Hotel needed an all-in-one solution with an integrated booking engine to increase direct bookings and boost online visibility.
Streamline payment processing: O’Two Hotel needed a platform with integrated payment processing to reduce the gap for human error.

"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has left very little gap for human error. It also improves the customer experience because as soon as they’ve made a payment and the reservation is credited, the automated system sends confirmation of the booking."

Jayson van Noordwyk

General Manager

👍 General Manager Jayson van Noordwyk said that prior to the introduction of RoomRaccoon, offline, manual transactions were often used to integrate data between various systems, leaving opportunities for human error to creep in:

"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has left very little gap for human error. It also improves the customer experience because as soon as they’ve made a payment and the reservation is credited, the automated system sends confirmation of the booking."

⚖️ The selection process: During their research process, Jayson van Noordwyk also researched NightsBridge, Semper, and ultimately decided RoomRaccoon was the best fit for them.

General Manager Jayson van Noordwyk said, about their decision: "Using different platforms gets very complicated and time-consuming, so the integration and automation of the RoomRaccoon system - that reduces the need for manual intervention - is a revolution in hotel management software."

📈 The results: “We’re saving a lot of time on the basics like training. The system is so easy to use that I don’t have to spend hours a day training staff on how to actually use it. I would highly recommend RoomRaccoon to any establishment looking to break into the market,” says Jayson van Noordwyk, General Manager, O’Two Boutique Hotel.