Case Study

Hilton Garden Inn Collects Authorizations 3.5x Faster

Amy King

Sertifi by Flywire · סֶפּטֶמבֶּר 12, 2023

Wanting to increase security and compliance – and eliminate emailing, printing, and scanning credit card authorization forms for good – this property looked to Sertifi.

Why it matters: By digitizing their credit card authorization forms with Sertifi, guests have a secure, convenient way to complete forms, reducing turnaround times from days to minutes.

Once the guest receives their custom-branded property email via Sertifi, a secure link takes them to the property's Sertifi portal. The guest can complete the form from any device and location. Once the form is submitted, the provided card is instantly verified and tokenized for future billing needs.

Top 3 Core Objectives: Increase security and compliance, reduce fraud, and increase efficiency

Increase Security and Compliance: Sertifi is PCI compliant, and staff members with the appropriate user permissions can retrieve tokenized credit card numbers. The property also took advantage of two-factor authentication, in which cardholders are verified by having to enter a pin number they received in their email.
Reduce Fraud: Cards are instantly verified with Sertifi's free advanced fraud tools, which use a combination of AI and data analysis. Staff receive a risk score and detailed reporting so they can feel confident in accepting transactions and reduce the burden of chargebacks.
Increase Efficiency: “It’s been more user friendly, which has greatly decreased the turnaround time," said Ryan Turnello, former campus director of finance. Additionally, Sertifi lets front desk, finance, and sales teams navigate and retrieve authorization forms in a more efficient way. Staff members can search by reference and group number in the Sertifi document library.

"It’s been more user friendly, and being able to process everything through a website is a real benefit to our guests. It’s also greatly decreased the turnaround time."

Ryan Turnello

Former Campus Director of Finance

👍 Former Campus Director of Finance Ryan Turnello said that Sertifi has been a win for multiple teams and guests:

"It’s been more user friendly, and being able to process everything through a website is a real benefit to our guests. It’s also greatly decreased the turnaround time."

⚖️ The selection process: During their research process, Ryan Turnello evaluated Sertifi by Flywire's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Sertifi by Flywire was the best fit solution:

Former Campus Director of Finance Ryan Turnello said, about their decision: "The two deciding factors for Sertifi were the credit card verification and having the second set of security where a pin number is sent to your email."

📈 The results: A faster, more secure experience for staff and guests