Emotion Meets Automation: The Technology-Powered Story of Ruby Hotels With Shiji's PMS

OPERATIONS

Ruby Hotels embodies 'Lean Luxury,' focusing on value, unique experiences, and impeccable service. Located in top destinations, each hotel blends local culture with global luxury. At the core of their technology stack is Shiji Enterprise Platform, a cutting-edge Property Management System (PMS). It streamlines operations, enhancing guest experiences and personalizing stays through data centralization. Ruby Hotels' blend of local charm and lean luxury, powered by Shiji's PMS, consistently exceeds expectations. Read the story of how Ruby Hotels seamlessly integrate technology, local culture, and luxury, and how Shiji Enterprise Platform play a key role in securing their industry position

Why it matters: Lucas Höfer is the Group Director of Systems and Innovation Management at Ruby Hotels, a brand that provides what it calls “lean luxury.” In this case study, we explore what this means, and how they use a next-generation property management system (PMS) provided by Shiji - The Shiji Enterprise Platform - to build what the future of hospitality can look like.

The Shiji Enterprise Platform is a unified solution that makes navigating the industry more accessible for hospitality establishments. A key feature of this platform is its ability to hyper-personalize guest experiences by implementing single, global guest profiles across the entire hotel portfolio through advanced match-and-merge technologies. With its single guest profiles feature, Shiji secures guest profiles for global hotels, boosting guest satisfaction.

Top 3 Core Objectives: Ruby Hotels was looking to implement a state-of-the-art property management system that enhances operational efficiency and guest experience while supporting the chain's rapid expansion.

Support rapid expansion: Deploy scalable solutions that can easily integrate with new hotel openings, facilitating the brand’s growth and international expansion.
Improve group booking technology: Utilize Shiji's API-first technology to enhance group booking capabilities, ensuring reliable data support and seamless integration with existing systems.
Hyper-personalize guest experiences: Leverage advanced technology to create highly personalized guest interactions, from tailored room settings to customized service offerings, enhancing overall guest satisfaction.

"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us with the data we needed because they are API-first. We never felt like we needed to do more feasibility studies because we knew they provided the support we needed technically to make this project a reality."

Lucas Höfer

Group Director of Systems and Innovation Management

Innovators Mentioned

Ruby Hotels

Shiji Group

Lucas Höfer

Group Director of Systems and Innovation Management

Ruby Hotels

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👍 Group Director of Systems and Innovation Management Lucas Höfer said that Shiji's API-first approach provided the confidence from the outset that they could meet the project's data needs, unlike other major players lacking in API connectivity:

"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us with the data we needed because they are API-first. We never felt like we needed to do more feasibility studies because we knew they provided the support we needed technically to make this project a reality."

⚖️ The selection process: During their research process, Lucas Höfer evaluated Shiji Group's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Shiji Group was the best fit solution:

Group Director of Systems and Innovation Management Lucas Höfer said, about their decision: "I got the sense that Shiji not only wanted to build something special, but they had the capabilities to do that. Our whole philosophy is partnering with companies that have a mindset of building together. We needed to know that there was a healthy product team in whichever companies we partnered with, and I feel that with Shiji. Their product managers have said that anytime we have a feature request we can have a conversation about it and the collaboration is very streamlined."

📈 The results: Since implementing Shiji Enterprise Platform, Ruby Hotels has significantly improved operational efficiency, enhanced guest personalization, and streamlined group booking processes across their properties.

Successfully went live with 21 hotels across Europe, with additional hotel openings planned in the near future.
Equipped with the level of API connectivity they needed to create connections between disparate data sets that would be impossible to achieve manually.
Mentions of Technology have increased by 2.5 points, Reception by 3 points and Service by 3.5 points.

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