Case Study

Sustainability starts with Smart Operations

Eva Fayemi

Sweeply · יוני 25, 2025

Nestled on the sun-drenched island of Madeira, The Views Hotels group is more than just a collection of properties. With 750 rooms across three hotels - The Baía, The Monumental, and The Oasis - this family-owned brand is leading a revolution in sustainable hospitality. At the heart of it is Operations Manager Sergio Costa, who has been instrumental in transforming their vision of eco-conscious hospitality into a daily reality. "Sustainability is at the core of our business," says Sergio. "We have been ISO 14001 certified since 2011. From the day we had this vision, we sought solutions to make our hotels greener." That vision has led to everything from solar panels to LED lighting. But one major challenge remained: the day-to-day operations were still running on paper. Increasingly, sustainability in hospitality is being driven by behind-the-scenes tech - systems that help teams work more efficiently, reduce waste, and personalise the guest experience.

Why it matters: The operational roadblock: paper trails and miscommunication The Views Hotels team has always had strong sustainability ambitions. But the hotel’s internal workflows told a different story.

Housekeeping schedules, maintenance requests, even room readiness updates were all managed on paper or over the phone. And with no centralised digital system, miscommunications were frequent. "It was all phone calls and paper trails," Sergio explains. "Miscommunication was constant." The team had already been working with Host PMS for over a decade, which held crucial operational data. But they needed a way to bring that data to life - and that’s where Sweeply came in.

Top 3 Core Objectives: The turning point: introducing Sweeply and managing change Any new tech solution brings a degree of uncertainty. But with Sweeply, the transition was smoother than expected. The Sweeply team flew to Madeira to carry out implementation on-site. "It took us about three days – not full days, just a couple of hours each. By the fourth day, people were comfortable. After a month, we stopped paper completely." Sergio knew change management would be key. He asked for in-person support, and Sweeply delivered. The approach reflected a growing industry trend: that success with digital tools depends on empathetic rollout, simplicity, and genuine human help - a model increasingly embraced across modern hospitality operations.

Transform Hotel Operations Through: Sweeply replaces manual, paper-based processes with a unified digital system, enabling real-time communication and task visibility across departments. This transformation streamlines collaboration, improves task allocation, and enhances overall operational clarity.
Accelerate Sustainability Initiatives: By eliminating paper and enabling guest-driven cleaning choices through the "No Clean" program, Sweeply helps hotels align daily operations with sustainability goals. The result is reduced waste, lower energy and water usage, and a more environmentally conscious guest experience.
Drive Cost Savings: With Sweeply, The Views Oasis achieved a 60% reduction in daily housekeeping activities, directly lowering labor and utility costs. These operational efficiencies translated into over €5,000 in monthly savings, proving the financial ROI of smarter housekeeping management.

"Sweeply is a game changer, Everyone is connected in one system now."

Sergio Costa

Operations Director

👍 Operations Director Sergio Costa said that The benefits of having Sweeply in place were immediate. Teams across departments could communicate more clearly, with staff quickly recognising icons and what they meant - making life easier for everyone. Housekeeping managers gained real-time visibility. Front desk agents could inform guests about their room status without guesswork. And Sergio could ensure fairness in task allocation.:

"Sweeply is a game changer, Everyone is connected in one system now."

⚖️ The selection process: During their research process, Sergio Costa evaluated Sweeply's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Sweeply was the best fit solution:

Operations Director Sergio Costa said, about their decision: "The team had already been working with Host PMS for over a decade, which held crucial operational data. But they needed a way to bring that data to life - and that’s where Sweeply came in."

📈 The results: The Views Hotels group, a sustainability-driven hospitality brand in Madeira, partnered with Sweeply to modernize operations across its 750-room portfolio. By replacing paper-based processes with Sweeply’s digital automation platform, the group dramatically improved internal communication, aligned daily workflows with its green goals, and unlocked significant financial savings. Within a year, The Views Oasis hotel al

1. Full Digital Transformation of Operations Manual, paper-based housekeeping and maintenance processes were fully replaced with a centralized, icon-based digital system. This shift enabled faster communication, real-time visibility, and improved task coordination across departments.
2. Measurable Sustainability Gains The integration of Sweeply allowed The Views to fully activate its "No Clean" guest program, eliminate paper, and reduce energy and water usage. The result: lower environmental impact and a more guest-centric approach to sustainability.
3. Significant Financial Savings By reducing unnecessary housekeeping and optimizing task distribution, The Views Oasis saved an estimated €5,370 per month. These savings came from decreased labor costs and reduced utility consumption—proving that eco-efficiency also boosts profitability.