How Gothia Towers Leveraged Atomize to Obtain Accurate and Reliable Price Recommendations

REVENUE MANAGEMENT

Gothia Towers, one of the biggest hotels in Europe, was one of Atomize first customers and have been using Atomize since 2018. Gothia Towers together with The Swedish Exhibition & Congress Centre is one of the Nordic region’s most attractive meeting places. With 41,000 m² of experience areas, 1,200 first-class hotel rooms and suites, and five popular bars and restaurants, they form Europe’s largest fully integrated hotel and events venue and attract more than 1.8 million international visitors every year.

Why it matters: Digitization has always been a priority for Gothia Towers. Apart from testing new tech, this also means understanding macro developments and knowing what customers and guests want. When it comes to revenue management, one of Gothia Towers' main challenges is that they have a lot of different revenue streams and cost control functions to optimize the total revenue for the hotel and the convention centre. In terms of streamlining these efforts, Atomize has greatly helped automate and optimize Gothia's pricing and kept track of their KPIs.

Atomize has proven to be able to output price recommendations that the team at Gothia Towers highly trusts and has helped them optimize their pricing through real-time price optimization.

Top 3 Core Objectives: Gothia was looking for an RMS that could automatically analyze internal data as well as external market data when setting rates, to help Gothia better optimize their room rates and capture more revenue.

Automate price adjustments: Move away from manual price setting because it costs lots of valuable time. Particularly if you have multiple room types and you want to price dynamically, the time spent on market research and manual system updates quickly gets out of hand.
Capture more revenue: By implementing Atomize, rates are adjusted much more frequently in relation to changing demand and this has helped Gothia capture more revenue.

Innovators Mentioned

Gothia Towers

Atomize

Johan Forsberg

Revenue Director

Gothia Towers

"“Our ambition is to provide the best solutions and offers to our customers and guests. Atomize has proven themselves to be able to output price recommendations that we highly trust. We are very impressed with what Atomize offers in terms of technical competence, agility, responsiveness, and overall delivery.”"

Johan Forsberg

Revenue Director

👍 Revenue Director Johan Forsberg said that Gothia put a high trust in Atomize ability to deliver:

"“Our ambition is to provide the best solutions and offers to our customers and guests. Atomize has proven themselves to be able to output price recommendations that we highly trust. We are very impressed with what Atomize offers in terms of technical competence, agility, responsiveness, and overall delivery.”"

⚖️ The selection process: During their research process, Johan Forsberg evaluated Atomize's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Atomize was the best fit solution:

Revenue Director Johan Forsberg said, about their decision: "“Our revenue management team and the business controllers work closely together to keep track of our KPIs and look at total revenue in all parts of the organization. In terms of streamlining these efforts, Atomize Revenue Management System has greatly helped us automate and optimize our pricing.”"

📈 The results: Implementing Atomize has helped the revenue management team and the business controllers at Gothia to collaborate more and streamline the efforts in optimizing revenue.

Over time, this helped increase Gothia's KPIs such as ADR and RevPAR.
Helped Gothia better adjust their rates in relation to changing demand.
Over time Atomize has generated price recommendations that we highly trust.

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