How a strategic partnership boosted direct Sales and RevPAR of a five-star resort

REVENUE MANAGEMENT

Nestled on the stunning coast of Sicily, Minareto is a five-star luxury property known for its breathtaking views, refined design, and exceptional guest experiences. Over the years, the resort partnered with Blastness to transform its operations, elevate direct bookings, and grow its revenue. This case study shows how combining human expertise, cutting-edge technology, and a shared vision can turn ambition into measurable success.

Why it matters: Blastness provided Minareto with advanced tools to optimize direct bookings, manage pricing dynamically, and monitor performance in real time. Beyond software, the partnership offered dedicated support from a team of experts, helping the resort make data-driven decisions and maximize revenue.

This is a compelling example of how a technology partner that combines reporting, automation, and human guidance can not only increase market share and RevPAR but also align with long-term business goals.

Top 3 Core Objectives: The hotel wanted more than tools — they sought a partner to navigate the journey toward luxury, elevate the guest experience, and grow revenue.

Elevate Direct Sales: Boost the share of bookings from the official website by leveraging smart tools and continuous optimization.
Grow Through Partnership: Collaborate with a partner who shares the same goals, offering not only technology but expertise and dedicated support.

Innovators Mentioned

Minareto

Blastness

Sergio Campailla

Hotel General Manager

Minareto

"Thanks to Blastness, we not only increased our direct bookings and RevPAR, but also gained the confidence to make smarter, data-driven decisions that shape the future of our resort."

Sergio Campailla

Hotel General Manager

👍 Hotel General Manager Sergio Campailla said that Minareto Resort highlights the tangible benefits of working with Blastness, emphasizing both performance improvements and the strategic support received throughout the partnership.:

"Thanks to Blastness, we not only increased our direct bookings and RevPAR, but also gained the confidence to make smarter, data-driven decisions that shape the future of our resort."

⚖️ The selection process: During their research process, Sergio Campailla evaluated Blastness's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Blastness was the best fit solution:

Hotel General Manager Sergio Campailla said, about their decision: "With Blastness, we found more than a service provider — we found a partner committed to our vision, helping us evolve into a true luxury resort."

📈 The results: By combining advanced technology with hands-on support, Minareto Resort achieved significant growth in both direct bookings and overall revenue. The partnership turned data into actionable insights, driving measurable performance improvements across key metrics.

Official website market share reached 23%.
Website revenue grew +109% from 2019 to 2024.
RevPAR increased +19% over the same period.

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