Kata Group’s journey to dynamic pricing with Duetto

REVENUE MANAGEMENT

Kata Group, known for its upscale portfolio along the coast of Thailand, faced challenges in optimizing revenue across its properties. Their story demonstrates how leveraging real-time data, accurate forecasting, and dynamic pricing can unlock new revenue opportunities.

Why it matters: Before partnering with Duetto, Kata Group relied entirely on spreadsheets and data intelligence platforms, which were time-consuming and inefficient for managing rates across their portfolio.

Kata Group recognized the need for a solution that could help them respond to market changes, seamlessly integrate with their existing technology, and provide real-time data and actionable insights.

Top 3 Core Objectives: Kata Group aimed to implement a revenue management system (RMS) that would make their strategy more dynamic and data-driven, enabling more agile decision-making and enhanced revenue optimization.

Automate pricing: The group wanted to implement dynamic pricing to adjust rates based on real-time demand.
Enhance forecasting: The brand aimed to improve the ability to predict demand patterns and respond swiftly to market fluctuations.
Capitalize on market opportunities: The team wanted to leverage dynamic pricing and forecasting to identify and capitalize on emerging revenue streams.

Innovators Mentioned

Kata Group

Duetto

Komson Ratchatapan

Group Director of eBusiness and Revenue

Kata Group

"With Duetto, our revenue strategy has undergone a complete transformation. Real-time pricing adjustments have driven a 66% increase in RevPAR across properties outside Phuket, enabling us to better respond to demand fluctuations and achieve significant profitability improvements."

Komson Ratchatapan

Group Director of eBusiness and Revenue

👍 Group Director of eBusiness and Revenue Komson Ratchatapan said that Our solutions have given Kata Group better control over market demand, resulting in increased profitability.:

"With Duetto, our revenue strategy has undergone a complete transformation. Real-time pricing adjustments have driven a 66% increase in RevPAR across properties outside Phuket, enabling us to better respond to demand fluctuations and achieve significant profitability improvements."

⚖️ The selection process: During their research process, Komson Ratchatapan evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:

Group Director of eBusiness and Revenue Komson Ratchatapan said, about their decision: "We chose Duetto because it perfectly aligns with our revenue strategy, with its dynamic pricing capabilities and robust analytics, allowing us to make data-driven decisions and swiftly adapt to market changes."

📈 The results: By incorporating our tech stack, Kata Group achieved remarkable success.

RevPAR boost: 66% increase in RevPAR in properties outside Phuket, 52% in Phuket properties.
Increased ADR: 34% rise in ADR at their top-performing property, Beyond Karton, and a 15% rise across Phuket properties.
Data-driven revenue strategy: Kata Group leveraged insights for strategic decision-making, responding quickly to market changes and gaining a clearer understanding of demand patterns across their properties.

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