Case Study

Adagio’s Enhanced Performance with G3 RMS

Andy Powell

IDeaS · אוֹקְטוֹבֶּר 28, 2025

Adagio Aparthotels stands out as a leading extended stay brand in Europe and a trailblazer in the sector. Adagio has built its reputation on combining the convenience and high-quality service of traditional hotels with the comfort and at-home feel of apartments. Their affiliation with Accor Hotels and the Pierre & Vacances Group allows them to operate with the agility and personalized touch of a smaller company while leveraging the visibility, development, and resources of a larger hotel group.

Why it matters: Alexandre Deheuvels, Director of Revenue Management & Pricing, oversees three critical teams for Adagio: Revenue Management, Pricing, and Business Intelligence. His extensive experience and leadership play a crucial role in steering Adagio’s success in the highly competitive and growing aparthotel industry.

Before adopting G3 RMS, Adagio struggled with their existing revenue management system, which had been used for over a decade. While their previous RMS helped with reporting needs, it fell short at meeting Adagio’s need for an intelligent, demand-based pricing tool. This meant that revenue managers had to manually handle every individual pricing decision, a process that was time-consuming and inefficient.

Top 3 Core Objectives: Adagio sought to modernize its outdated revenue management system with a more agile, automated, and intelligent solution to improve pricing decisions, reduce manual workloads, and enhance strategic oversight. The goal was to support scalable growth in the extended stay sector while maintaining flexibility and performance across properties.

Modernize Revenue Systems: Adagio’s legacy RMS lacked dynamic pricing and automation, requiring manual input for every rate decision. The team needed a modern system that could intelligently manage pricing while freeing up time for strategic tasks.
Increase Agility & Flexibility: With a complex business model and a wide range of stay durations, Adagio needed a highly adaptable tool that could support nuanced revenue strategies and integrate seamlessly with their existing systems.
Enable Data-Driven Decisions: Adagio aimed to empower revenue managers with real-time insights and performance analysis tools to evaluate business mix, optimize length of stay, and drive better long-term decisions across the portfolio.

"With G3 RMS you have a tool that will help you streamline the manual tasks while being able to look at the big picture. To me, it is extremely important that G3 RMS doesn’t just have one way of working; you can adapt the tool to what you need."

Alexandre Deheuvels

Director of Revenue Management & Pricing

👍 Director of Revenue Management & Pricing Alexandre Deheuvels said that G3 RMS combines automation with flexibility, allowing Adagio to streamline manual tasks while maintaining strategic control and maximizing revenue across diverse stay patterns.:

"With G3 RMS you have a tool that will help you streamline the manual tasks while being able to look at the big picture. To me, it is extremely important that G3 RMS doesn’t just have one way of working; you can adapt the tool to what you need."

⚖️ The selection process: During their research process, Alexandre Deheuvels evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Director of Revenue Management & Pricing Alexandre Deheuvels said, about their decision: "When we work with IDeaS, we know that we are speaking with people who truly understand the hospitality industry and share our same values."

📈 The results: G3 RMS enabled Adagio to improve occupancy and achieve a 4% uplift in RevPAR by automating pricing decisions and enhancing demand forecasting. The system’s adaptability helped gain buy-in across teams, turning initial skepticism into strong advocacy, while freeing up time for high-level strategy and performance evaluation.